Marketing Management (Entrepreneurship Option) at British Columbia Institute of Technology (BCIT) - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2026-04-08

Program overview

Program Overview

The Marketing Management (Entrepreneurship Option) at BCIT is designed to equip students with a comprehensive set of business skills essential for launching and managing their own ventures. This full-time diploma program spans 2 years and focuses on practical strategies applicable across various industries. Students will learn to conceptualize, establish, and oversee successful businesses, gaining valuable insights into business, sales, and marketing. The program emphasizes real-world skills, preparing graduates to either start their own companies or pursue roles in marketing coordination and management.

Program Structure

The Marketing Management (Entrepreneurship Option) program is structured to provide a robust educational experience over a 2-year period. Key features of the program include:

Full-time format: Students engage in a comprehensive curriculum designed to develop essential entrepreneurial skills.
Start Dates: The program begins in September, allowing students to align their studies with the academic calendar.
Practical Training: The program includes hands-on experiences that prepare students for real-world challenges.
Co-op Opportunities: Students may have the option to participate in co-op placements, providing valuable work experience.

This program is ideal for those looking to gain a diverse skill set applicable to various business opportunities, whether starting a new venture or enhancing an existing idea.

Featured Experiences

Co-op Work Component: Students are required to complete a mandatory work component, enhancing their practical experience.
Business Consulting Projects: Engage in real-world projects for actual companies, applying learned skills in a professional setting.
Entrepreneurial Skills Practicum: A unique opportunity to work with entrepreneurial ventures, allowing students to showcase their skills.
Group Projects: Collaborative projects that foster teamwork and communication skills, essential for any business environment.
Digital Marketing Focus: The program includes training in digital marketing strategies, crucial for modern business success.

Career Options

Graduates of the Marketing Management (Entrepreneurship Option) can pursue a variety of career paths in Canada, including:

Business Owner/Operator: Start and manage your own business, applying entrepreneurial skills to drive success.
Marketing Coordinator: Assist in the development and execution of marketing strategies within organizations.
Product Development Manager: Oversee the creation and launch of new products, ensuring they meet market demands.
Business Development Specialist: Identify growth opportunities and develop strategies to expand business reach.
Sales Manager: Lead sales teams, develop sales strategies, and drive revenue growth for organizations.

These roles leverage the skills and knowledge gained throughout the program, preparing graduates for success in various business environments.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit British Columbia Institute of Technology (BCIT) official website

Last updated on 2026-04-08

Program overview

Academic Requirements

The Marketing Management (Entrepreneurship Option) program has specific academic requirements for prospective students. While the minimum GPA is not explicitly mentioned, it is essential for applicants to meet the general entrance criteria set by BCIT.

For international students, particularly those from Vietnam and other Asian countries, the following requirements apply:

This program is available to international applicants.
Study permit: A valid BCIT study permit is required prior to starting the program.
Students must complete a mandatory work component to qualify for graduation, which requires a co-op work permit before starting the work component.

Transcripts may be required to be evaluated by WES in some cases.

In terms of prerequisite courses, the following are specified:

Managerial Finance (MKTG): Prerequisites include FMGT 2100 or FMGT 2152 or FMGT 2151.
Business Planning Principles: Requires completion of all second-level MKTG courses.
Marketing Research: Prerequisites are BSYS 2000 and OPMT 1130.
Business Negotiation Skills: Requires MKTG 2243 or (MKTG 1219 and MKTG 2319).
New Venture Creation: Requires completion of all second-level MKTG courses.
E-commerce for Entrepreneurs: Requires completion of all second-level MKTG courses.
International Marketing: Requires 50% in MKTG 1102.
New Product and Service Development: Requires 50% in MKTG 1102.
Venture Development and Growth: Requires 50% in MKTG 3306.
Entrepreneurial Skills Practicum: Requires 50% in MKTG 4407.
Business Consulting Projects: Requires BSYS 2000 and MKTG 3309.
Digital Marketing: Requires MKTG 1102 and MKTG 2202.
Current Issues in Entrepreneurship: Requires 50% in MKTG 3345.
Business Simulation: Requires MKTG 3306.
Business Strategy: Requires MKTG 3306.
Managing Marketing Projects: Requires completion of all Level 3 MKTG courses.

For any clarification and support regarding the application process or requirements, please feel free to contact LOA Portal's advisors.

Language Requirements

English is the language used for instruction and communication at BCIT. All applicants and registrants, regardless of their citizenship status or country of origin, must demonstrate a satisfactory level of English proficiency. This proficiency requirement ensures that all students have the necessary language skills to succeed in their chosen courses and programs. The assessment of English Language Proficiency (ELP) is based on the categories listed below.

If you are applying for the Marketing Management (Entrepreneurship Option) Diploma program, you must meet at least one of the following English Language Proficiency assessments:

International English Language Testing System (IELTS) - Overall score 6.5, No band less than 5.5
Canadian Academic English Language (CAEL) Test - 70 overall band score with no component below 60
Pearson Test of English Academic (PTE Academic) - Overall score 60, No skill score less than 60
Test of English as a Foreign Language (TOEFL iBT) - Overall score 86, No section score less than 20
Duolingo English Test - 120 overall, No integrated subscore less than 95
Cambridge Assessment English - BCIT ISEP Online test (Cambridge Linguaskill) - B2 First or C1 Advanced or C2 Proficiency with minimum overall score of 176

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!