Bachelor Of Commerce - Marketing Management (GBE) at University of Guelph - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-11-14

Program overview

The Bachelor of Commerce in Marketing Management at the University of Guelph equips students with essential marketing, leadership, finance, and management skills. This program prepares graduates for diverse careers in business and economics, emphasizing both practical and theoretical knowledge. Students will explore various marketing topics, including consumer psychology, market research, and product development, while also engaging in real-world experiences that enhance their learning and career readiness.

Program structure

The Marketing Management program at the University of Guelph is designed to provide a comprehensive education in marketing and related fields. The program length is four years, allowing students to immerse themselves in a balanced curriculum that combines marketing and liberal education courses.

Key features of the program structure include:

Over 20 months of co-op experience, facilitating the transition from academic studies to professional careers.
Opportunities for international exchange at partner universities.
Hands-on projects, such as developing marketing plans for local businesses.

This structure ensures that students not only gain theoretical knowledge but also practical skills that are vital in today’s competitive job market.

Featured Experiences

The Marketing Management program offers several unique experiences that enhance student learning and career preparation:

Co-op program providing over 20 months of real-world experience.
International exchange opportunities with partner universities.
Practical projects involving local businesses to develop marketing strategies.
Interdisciplinary studies that strengthen understanding of consumer behavior and decision-making.

These experiences are designed to prepare students for successful careers in marketing and related fields.

Career Options

Graduates of the Bachelor of Commerce in Marketing Management can pursue a variety of career paths in Canada, including:

Marketing Director: Responsible for overseeing marketing strategies and campaigns to enhance brand visibility and sales.
Retail Buying Consultant: Works with retailers to select and purchase products that meet consumer demand and maximize profitability.
Brand Manager: Manages the development and promotion of a brand, ensuring it resonates with target audiences.
Market Research Analyst: Analyzes market trends and consumer data to inform business decisions and marketing strategies.
Public Relations Specialist: Manages communication between organizations and the public, enhancing the company’s image and reputation.

These roles highlight the diverse opportunities available to graduates, leveraging their skills in marketing and management.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit University of Guelph official website

Last updated on 2025-11-14

Program overview

Academic Requirements

The University of Guelph has specific academic requirements for students applying to the Bachelor of Commerce - Marketing Management program. Here are the key points to consider:

Minimum GPA: For applicants from the United States, a minimum cumulative unweighted GPA of 3.0 - 3.9 is required, although this may vary by program or major.

International Students: The secondary school graduation certificate that qualifies a student for admission to an internationally recognized university in their home country is generally acceptable. However, meeting the minimum admission requirements does not guarantee admission.

Vietnamese Students: Students must present the Bàng Tót Nghiêp Phó Thông Trung Hoc (Upper Secondary School Graduation Certificate) with a minimum score of 8.

Prerequisite Courses: Applicants must meet prerequisite course requirements to be eligible for the degree program. For the Bachelor of Commerce - Marketing Management, the required courses include:

English
Advanced Math
4 additional courses

It is important to note that transcripts may be required to be evaluated by WES in some cases. For any clarification or support regarding the application process, please feel free to contact LOA Portal's advisors.

Language Requirements

For the Bachelor of Commerce - Marketing Management program, the following English proficiency tests are accepted:

Advanced Level of the English Language Certificate Program (ELCP) - Successful completion of the University of Guelph’s Open Learning Advanced Level of the English Language Certificate Program (ELCP) (levels 9 and 10).
Cambridge English: C1 Advanced and C2 Proficiency - Minimum overall score of 176 with no band less than 169.
Canadian Academic English (CAEL) - Minimum overall band score of 70 for both paper and computer-based tests.
Duolingo English Test - Minimum overall score of 110. Individual subscores may be considered.
International English Language Testing Systems (IELTS - Academic) - Minimum overall score of 6.5 with no band less than 6.
Pearson Test of English (PTE) - Minimum overall score of 60 with no score less than 60 in the individual components.
Test of English as a Foreign Language (TOEFL) - Minimum total score of 89 with no individual scaled score less than 21 for both internet-based and home-edition tests.

Note: Test scores must be from a test completed within the past two years from the date of submission. Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!