Marketing Management at British Columbia Institute of Technology (BCIT) - Program overview

This program is currently under review and being updated. For the most up-to-date information, please contact us.

Program overview

Admission Requirements

Intakes

Last updated on 2025-07-15

Program overview

Program Overview

The Marketing Management Diploma at BCIT is a unique two-year, career-focused program designed to equip students with essential marketing and business skills. This program allows students to delve into various marketing topics while also providing a solid foundation in general business education. Students will have the opportunity to attend industry events, gaining valuable insights and networking opportunities that can enhance their career prospects. The program is delivered in person at the Burnaby campus, ensuring a hands-on learning experience that prepares graduates for the dynamic world of marketing.

Program Structure

The Marketing Management Diploma is structured as follows:

Program Length: 2 years
Credits: Total of 55 credits
Delivery Format: In-person classes
Start Dates: September each year
Campus: Burnaby

The program consists of a common first year that covers core business subjects, followed by a second year where students can specialize in one of several options:

Digital Marketing & Brand Strategy
Entrepreneurship
Professional Real Estate
Professional Sales
Tourism Marketing & Sales

Students will also engage in practical work experience and projects with real-world clients, enhancing their learning and employability. The program is designed to provide a comprehensive understanding of marketing principles and practices, preparing students for various career paths in the marketing field.

Featured Experiences

Hands-on projects with real-world clients to apply learned concepts.
Opportunities for internships or practicums in the second year, providing valuable industry experience.
Networking events and industry seminars to connect with professionals in the field.
Access to experienced faculty who are industry professionals, offering insights and mentorship.
Collaboration with peers on marketing strategies and campaigns, fostering teamwork and communication skills.

Career Options

Graduates of the Marketing Management Diploma can pursue a variety of career paths in Canada, including:

Marketing Coordinator: Responsible for developing and implementing marketing strategies to promote products or services.
Digital Marketing Specialist: Focuses on online marketing strategies, including social media, SEO, and email marketing.
Owner/Operator: Entrepreneurs who start and manage their own businesses, applying marketing principles to drive success.
Account Services Coordinator: Acts as a liaison between clients and the marketing team, ensuring client needs are met.
Event Manager: Plans and coordinates events, utilizing marketing skills to promote and execute successful gatherings.

These roles leverage the skills and knowledge gained during the program, providing graduates with a strong foundation for a successful career in marketing.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit British Columbia Institute of Technology (BCIT) official website

Last updated on 2025-07-15

Program overview

Academic Requirements

For the Marketing Management Diploma program, applicants must meet the following Academic Requirements:

Transcripts may be required to be evaluated by WES in some cases.
International applicants must have a valid BCIT study permit prior to starting the program.
Students must complete a mandatory work component to qualify for graduation, requiring a co-op work permit before starting the work component.
Qualified graduates may apply for acceptance into BCIT’s Bachelor of Business Administration (BBA) degree program.

International applicants should also be aware of the following:

Students are responsible for meeting all Immigration, Refugees, and Citizenship Canada (IRCC) PGWP eligibility requirements. Final PGWP approval is at the discretion of IRCC.
The following currently meets the eligible field of study requirement (CIP) and is eligible for students to apply for a PGWP: Digital Marketing and Brand Strategy (CIPC: 52.1404).
The following do not meet the eligible field of study requirement (CIP) and are therefore not eligible for students to apply for a PGWP:
- Marketing Management – Common First Year (CIPC: 52.1401)
- Entrepreneurship (CIPC: 52.0701)
- Professional Real Estate (CIPC: 52.1501)
- Professional Sales (CIPC: 52.1804)
- Tourism Marketing and Sales (CIPC: 52.0903)

For any clarification and support regarding the Academic Requirements, please contact LOA Portal's advisors.

Language Requirements

To apply for the Marketing Management Diploma program at BCIT, you must demonstrate proficiency in English. The following assessments are accepted for Category 2 Language Requirements:

English Studies 12 or English First People 12 or Acceptable equivalent high school course - 67%
BCIT English Competency Assessment:
- COMM 0015 – English Competency Assessment and COMM 0033 – English Speaking and Listening Assessment - 70%
COMM 1009 – Technical Writing: Definitions, Instructions and Process Descriptions - 67%
COMM 1106 – Introduction to Business and Technical Communication (With Language Development Component) - 67%
BCIT Professional English Language Development (PELD):
- COMM 0030 – Speaking and Listening Skills for EAL Students 2 and COMM 0005 – Technical Communication Skills for EAL Students 4 - 70%
BCIT Technical Academic English (TAE) 5 - 60%
Canadian Academic English Language (CAEL) Test - 70 overall band score with no component below 60
International English Language Testing System (IELTS) - Overall score 6.5 with no band less than 5.5
Pearson Test of English Academic (PTE Academic) - Overall score 60 with no skill score less than 60
Test of English as a Foreign Language (TOEFL iBT) - Overall score 86 with no section score less than 20

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!