Marketing Management

Program Overview

The Marketing Management Diploma at BCIT is a unique two-year, career-focused program designed to transition students from classroom learning to real-world careers. This program offers a comprehensive education in business and marketing fundamentals during the first year, followed by specialization in various marketing areas in the second year. Students will gain valuable insights into digital marketing, branding, sales, and entrepreneurship, preparing them for a diverse range of career opportunities. The program is delivered in person at the Burnaby campus, with classes starting in September each year.

Program Structure

The Marketing Management Diploma is structured as follows:

• Program Length: 2 years, full-time
• Delivery Format: In-person classes at the Burnaby campus
• Start Dates: September each year
• Program Options: Students can choose to specialize in one of the following areas during their second year:
  • Digital Marketing & Brand Strategy
  • Entrepreneurship
  • Professional Real Estate
  • Professional Sales
  • Tourism Marketing & Sales

Throughout the program, students will engage in hands-on projects and work experience opportunities, allowing them to apply their learning in real-world settings. This practical approach ensures that graduates are well-prepared for the job market.

Featured Experiences

The Marketing Management Diploma offers several unique experiences that enhance the learning journey:

• Work Experience: Students are required to complete a mandatory work component, which provides practical experience in the field.
• Internship Opportunities: Each second-year option includes either a practicum or an internship, allowing students to gain hands-on experience in a company of their choice.
• Industry Events: Students have the chance to attend various industry events, networking with professionals and gaining insights into current marketing trends.
• Real-World Projects: Students work on projects with actual clients, providing them with valuable experience and enhancing their portfolios.

Career Options

Graduates of the Marketing Management Diploma can pursue a variety of career paths in Canada, including:

• Marketing Coordinator: Responsible for developing and implementing marketing strategies to promote products and services.
• Digital Marketing Specialist: Focuses on online marketing strategies, including social media, SEO, and email marketing.
• Owner/Operator: Many graduates choose to start their own businesses, leveraging their marketing skills to drive success.
• Account Services Coordinator: Works with clients to ensure their marketing needs are met and campaigns are executed effectively.
• Event Manager: Plans and coordinates events, ensuring they align with marketing strategies and objectives.
• Conference Coordinator: Organizes conferences and seminars, managing logistics and marketing efforts to attract attendees.

With a strong foundation in marketing principles, graduates are well-equipped to enter the workforce and make a significant impact in their chosen fields.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.