College Diploma - Digital Marketing Professional (co-op)

Program overview

The Diploma in Digital Marketing Professional is designed to equip students with essential skills in social media marketing, web design, and management. This program focuses on teaching students how to attract, engage, and convert clients across various digital platforms. With a strong emphasis on practical experience, students will graduate with a portfolio showcasing their work and industry-recognized certifications from leading organizations such as Google, HubSpot, and TikTok. The program also offers a co-op option, allowing students to gain valuable work experience while helping local Canadian businesses achieve their digital marketing goals.

Program structure

The Diploma in Digital Marketing Professional offers a comprehensive structure designed to prepare students for a successful career in digital marketing. The program is available in two formats:

• Academic Evening Schedule: 70-72 weeks, including 54 weeks of study and 16 weeks of scheduled breaks.
• Co-op Evening Schedule: 128-130 weeks, including 54 weeks of study, 22 weeks of scheduled breaks, and a 54-week co-op placement.

This program is structured to provide students with a blend of theoretical knowledge and practical experience. The co-op option is particularly beneficial, as it allows students to apply their skills in real-world settings, enhancing their employability upon graduation. Students will also have the opportunity to learn about various digital marketing tools and strategies, ensuring they are well-prepared for the job market.

Featured Experiences

The Diploma in Digital Marketing Professional program includes several unique features that enhance the learning experience:

• Co-op Work Placement: Students can gain over one year of hands-on experience in the digital marketing field while working with local Canadian businesses.
• Industry-Recognized Certifications: Graduates will earn certifications from reputable organizations such as Google, HubSpot, and TikTok, which are valuable in the job market.
• Portfolio Development: Students will build a professional portfolio throughout the program, showcasing their skills and projects.
• Comprehensive Skill Development: The program covers a wide range of topics, including e-commerce, digital branding, analytics, and social media marketing.
• Flexible Learning Schedule: Evening classes accommodate students who may be working or have other commitments during the day.

Career Options

Graduating with a Diploma in Digital Marketing Professional opens up a variety of career opportunities in Canada. Here are some potential job roles:

• Content Strategist: Develops and manages content strategies to engage target audiences and drive traffic to websites.
• Email Marketer: Designs and executes email marketing campaigns to promote products and services, aiming to increase customer engagement and sales.
• SEO Specialist: Focuses on optimizing website content to improve search engine rankings and increase organic traffic.
• Social Media Manager: Manages a company's social media presence, creating content and engaging with followers to enhance brand visibility.
• Digital Marketing Analyst: Analyzes data from various digital marketing campaigns to assess performance and recommend improvements.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.