College Diploma - Marketing Management (Optional Co-op) at Langara College - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-06-16

Program overview

Program Overview

The Marketing Management program at Langara College is designed to equip students with essential skills and knowledge in the dynamic field of marketing. This program offers a comprehensive foundation in various aspects of marketing, including sales, advertising, distribution, e-commerce, and marketing research. Graduates are well-prepared to meet the demands of organizations, whether they are large corporations or small startups, by providing effective marketing strategies and solutions.

Program Structure

The Marketing Management program is structured to be completed in a minimum of 2 years on a full-time basis. Students have the flexibility to start their studies in January, May, or September. The program includes:

A solid foundation in general marketing principles.
Specialized courses in areas such as special events marketing, consumer behavior, customer relationship marketing, retail marketing, and public relations.
Courses in Communications, Math, Economics, and general education electives to round out the curriculum.
Co-operative Education options that provide practical work experience.

This structure ensures that students not only gain theoretical knowledge but also practical skills that are essential in the marketing industry.

Featured Experiences

Co-operative Education options available, allowing students to gain real-world experience while studying.
Hands-on learning through specialized courses that focus on current marketing trends and practices.
Opportunities to engage in projects that simulate real marketing challenges faced by businesses.

Career Options

Graduates of the Marketing Management program can pursue a variety of career paths in Canada, including:

Marketing Coordinator: Responsible for supporting marketing campaigns and initiatives, coordinating events, and managing social media platforms.
Brand Manager: Focuses on developing and maintaining a brand's image, ensuring consistency across all marketing channels.
Market Research Analyst: Analyzes market trends and consumer behavior to help organizations make informed marketing decisions.
Sales Representative: Engages with clients to promote products and services, aiming to meet sales targets and build customer relationships.
Digital Marketing Specialist: Develops and implements online marketing strategies, including SEO, content marketing, and social media marketing.

These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions to the marketing field.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit Langara College official website

Last updated on 2025-06-16

Program overview

Academic Requirements

International Applicants: To apply for the College Diploma in Marketing Management, international students must meet the following requirements:

BC Grade 12 Graduation (or equivalent).
Applicants who have attempted 24 credits or more of post-secondary study must have a cumulative grade point average of 2.00 or higher.

For students from Vietnam and other Asian countries, it is essential to ensure that your educational qualifications are equivalent to the BC Grade 12 standard. If you are unsure about the equivalency, please reach out to LOA Portal's advisors for assistance.

Additionally, transcripts may be required to be evaluated by WES in some cases.

Program Notes:

Admission to the program does not guarantee registration into required courses.
Students admitted to this program may need to take one or more additional English courses to meet the prerequisite requirements of the English courses required in this program.

If you have any questions or need further clarification regarding the Academic Requirements, please contact LOA Portal's advisors for support.

Language Requirements

English is the language of instruction at Langara College. All applicants are required to be proficient in listening, reading, speaking, and writing in English at a post-secondary level.

Most programs fall into one of the three categories below. Refer to the 'Admissions' tab of the program listing for the full requirements or see our complete list of programs by category.

Language Requirements Categories

Must meet one of the English Language Requirements below:

English First Peoples 12 - 70%
English Studies 12 - 70%
Literary Studies 12 - 70%
Langara English Test (LET) - 3
Langara English Course - A minimum "S" grade in ENGL 1107 or 1110; or a minimum "C" grade in ENGL 1120
English (Post-Secondary Transfer) - C-
International Baccalaureate - IB ENGL A (HL or SL): 3; IB ENGL LIT & PERFORM (SL): 3
Advanced Placement - AP ENGL LIT & COMP: 2; AP ENGL LANG & COMP: 2
GCSE O-Level English, GCSE English Language B - C

Applicants unable to meet the English Language Requirements must satisfy one of the following English Proficiency requirements:

English for Academic Purposes (EAP) - Level IV (EAP Level IV (LEAP 8))
Language Proficiency Index (LPI) - 26
IELTS Academic - 6.5 (No Band Lower Than 6.0)
Duolingo English Test - 110
TOEFL (IBT) - Overall: 88; Writing: 20; Reading: 20; Listening: 20; Speaking: 20
CAEL - Overall: 70 (No Band Lower Than 60)
Pearson Test of English (PTE Academic) - 56 (No Individual Skill Score Less Than 55)

Notes:

a. Applicants admitted to a Langara College program on the basis of an English language assessment other than the Langara English Test (LET) or an acceptable grade in secondary or post-secondary English may be required to successfully complete ENGL 1107, 1110, or achieve an LET 3 prior to enrolling in ENGL 1100, 1123, 1129, or 1130.

b. Assessment test scores are valid for two years from the date they were taken.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!