Bachelor Of Commerce - Digital Marketing (Honours) (B312) (co-op)

Program Overview

The Honours Bachelor of Commerce (Digital Marketing) program is designed to equip students with the skills necessary to thrive in the evolving landscape of digital marketing. This program emphasizes the intersection of technology and personalized experiences, enabling students to harness data and innovative platforms for effective marketing strategies. Over the course of the program, students will develop essential business competencies and apply digital marketing concepts, preparing them for modern marketing challenges. The program is structured to provide a comprehensive understanding of both foundational business principles and specialized digital marketing practices.

Program Structure

The Honours Bachelor of Commerce (Digital Marketing) program spans a duration of 4 years, consisting of 8 semesters along with a co-op work term. The program is structured as follows:

• Foundational Years: The first two years focus on core business concepts common to various business degree programs.
• Specialized Years: The final two years delve into specialized areas of digital marketing, including owned media and social media.
• Capstone Courses: Students will complete a suite of capstone courses in their final years.
• Co-op Work Term: A paid work placement is included, providing practical experience in the field.

Additionally, students will engage in experiential learning opportunities such as client-based classroom activities, consulting projects, and field placements. The program also includes memberships to prominent marketing associations, enhancing networking and professional development opportunities.

Featured Experiences

• Co-op Work Term: Students will complete a paid co-op work term, gaining valuable industry experience.
• Networking Opportunities: Access to guest lectures, business and marketing networking events, and competitions.
• Memberships: Students receive memberships to the Canadian Marketing Association (CMA) and the Interactive Advertising Bureau (IAB), which provide access to exclusive resources and events.
• Experiential Learning: Opportunities for client-based projects and field placements to apply theoretical knowledge in real-world settings.

Career Options

Graduates of the Honours Bachelor of Commerce (Digital Marketing) program can pursue a variety of career paths in both for-profit and not-for-profit sectors. Here are some potential job roles:

• Digital Marketing Specialist: Focuses on developing and implementing online marketing strategies to enhance brand visibility and engagement.
• Social Media Manager: Manages a company's social media presence, creating content and engaging with audiences to build brand loyalty.
• Marketing Analyst: Analyzes market trends and consumer data to inform marketing strategies and improve campaign effectiveness.
• Content Marketing Strategist: Develops and oversees content strategies to attract and retain customers through valuable and relevant content.
• SEO Specialist: Optimizes website content to improve search engine rankings and drive organic traffic to the site.

These roles require a blend of creativity, analytical skills, and a solid understanding of digital marketing principles, all of which are cultivated throughout the program.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.