Bachelor of Digital Marketing Communication (Honours) (Co-op) Pathway for Public Relations

Program overview

The Bachelor of Digital Marketing Communication (Honours) degree is designed to equip students with essential skills in digital storytelling and digital technology. This program enables students to effectively craft messages tailored to specific target audiences and develop comprehensive communications plans. Graduates from the Public Relations Ontario College Diploma program can apply for this pathway, allowing them to receive credit for up to 11 courses, which can reduce their time to degree completion to just three years. The curriculum emphasizes both theoretical and practical knowledge, ensuring students are well-prepared for the dynamic field of digital marketing communications.

Program structure

The Bachelor of Digital Marketing Communication (Honours) program spans a total of four years, with the possibility of completing it in three years for eligible graduates of the Public Relations Ontario College Diploma program. The program structure includes:

• Three paid co-op terms, typically in the second, third, and final years.
• Opportunities to engage in real-world projects with actual clients.
• A blend of theoretical learning and practical application through case studies and fieldwork.

Students will gain hands-on experience in various aspects of digital marketing, including media channel selection, digital analytics, and marketing communications research. The program is designed to provide a comprehensive understanding of the digital marketing landscape, preparing students for successful careers in the field.

Featured Experiences

The Bachelor of Digital Marketing Communication (Honours) program offers several unique experiences that enhance student learning:

• Co-op Work Terms: Students participate in three paid co-op work terms, providing valuable industry experience.
• Real-World Projects: Opportunities to work on projects with actual clients, allowing students to apply their skills in practical settings.
• Fieldwork and Case Studies: The program incorporates case studies and fieldwork to help students practice their skills in real-world contexts.
• Digital Analytics: Students learn to utilize digital analytics to inform their marketing decisions and craft effective communications plans.

Career Options

Graduates of the Bachelor of Digital Marketing Communication (Honours) program can pursue a variety of career opportunities in Canada, including:

• Communications Officer: Responsible for managing internal and external communications for organizations, ensuring consistent messaging.
• Public Relations Officer: Focuses on maintaining a positive public image for clients and organizations through strategic communication.
• Digital Communications Manager: Oversees digital marketing strategies, including social media, email marketing, and online advertising.
• Market Researcher: Conducts research to understand market trends and consumer behavior, providing insights to inform marketing strategies.
• Advertising Copywriter: Creates compelling content for advertisements across various media platforms, aiming to engage and persuade target audiences.

These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions in the fields of media, marketing, and communications.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.