Bachelor Of Digital Marketing Communication (Honours) (Co-op) at Algonquin College - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2026-01-21

Program overview

The Bachelor of Digital Marketing Communication (Honours) degree is a four-year program designed to equip students with essential skills in digital storytelling and technology. This program enables students to effectively craft messages tailored to specific audiences and develop comprehensive communication plans. Through a blend of theoretical and practical knowledge, students explore media channel selection, marketing communications research, digital analytics, and global communications. The curriculum emphasizes real-world application, utilizing case studies and client projects to enhance learning and skill development.

Program structure

The Bachelor of Digital Marketing Communication (Honours) program spans a four-year duration, incorporating a variety of learning experiences to prepare students for the dynamic field of digital marketing. Key features of the program structure include:

Three paid co-op work terms integrated into the program, typically occurring in the second, third, and final years.
Opportunities to engage in projects with real clients, allowing students to apply their skills in practical settings.
A focus on both theoretical knowledge and hands-on experience, ensuring students are well-prepared for their future careers.

Students are encouraged to actively participate in co-op placements, which provide valuable industry experience and networking opportunities. However, admission to the co-op program does not guarantee a placement, as availability is subject to academic eligibility and market conditions.

Featured Experiences

The Bachelor of Digital Marketing Communication (Honours) program offers a range of unique experiences that enhance student learning and professional development:

Co-op Work Terms: Students complete three paid co-op work terms, gaining practical experience in the industry.
Client Projects: Opportunities to work on real-world projects with clients, allowing students to apply their skills in a professional context.
Case Studies: The program utilizes case studies to provide insights into industry practices and challenges.
Networking Opportunities: Students can build connections with industry professionals through co-op placements and client interactions.
Hands-on Learning: Emphasis on practical application of skills through various projects and assignments.

Career Options

Graduates of the Bachelor of Digital Marketing Communication (Honours) program can pursue a variety of career paths in Canada, including:

Communications Officer: Responsible for crafting and disseminating internal and external communications for organizations.
Public Relations Officer: Manages the public image of clients and organizations, developing strategies to enhance reputation.
Digital Communications Manager: Oversees digital marketing strategies, including social media, email marketing, and online advertising.
Market Researcher: Conducts research to understand consumer behavior and market trends, providing insights for strategic decision-making.
Social Media Manager: Develops and implements social media strategies to engage audiences and promote brand awareness.

These roles often require a blend of creativity, analytical skills, and a strong understanding of digital marketing principles, making graduates well-equipped to thrive in the evolving landscape of communications and marketing.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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Last updated on 2026-01-21

Program overview

Academic Requirements

All applicants must satisfy both College Eligibility and Program Eligibility requirements.

College Eligibility:

Ontario Secondary School Diploma (OSSD) or equivalent.
Mature students are applicants who have not achieved the Ontario Secondary School Diploma (OSSD) or its equivalent and who are at least 19 years of age on or before the commencement of the program in which they intend to enroll. Mature students applying for Degree programs satisfy College Eligibility by having demonstrated academic abilities equivalent to those of Ontario high school graduates, verified by successful completion of at least one full-time term at the post-secondary level (minimum five courses taken concurrently in an academic program of study).

Program Eligibility:

Six Grade 12 University (U) or university/college (M) courses with a minimum 65% average including:

One Grade 12 U English course, with a minimum of 65%.
One Grade 12 U Mathematics course, with a minimum of 65%.

Please note that mature students must meet the following subject-specific Program Eligibility requirements, either directly or through equivalencies:

One Grade 12 U English course, with a minimum of 65%.
One Grade 12 U Mathematics course, with a minimum of 65%.

Applicants who do not possess the required English credit (ENG4U or equivalent) with a minimum of 65% will be considered for admission upon registration in a preparatory English course to be offered by Algonquin College prior to the start of the program. Students must achieve a minimum of 65% in the course prior to the start of the program.
Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
Transcripts may be required to be evaluated by WES in some cases.

Prerequisite Courses:

One Grade 12 U English course, with a minimum of 65%.
One Grade 12 U Mathematics course, with a minimum of 65%.

If you have any questions or need further clarification, please feel free to contact LOA Portal's advisors for support.

Language Requirements

Please check with our team for more details.

The following English language proficiency tests are accepted for the Bachelor of Digital Marketing Communication (Honours) program:

IELTS - International English Language Testing Service (Academic) with an overall band of 6.5 and a minimum of 6.0 in each band.
TOEFL - Internet-based (iBT) with an overall score of 90, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 24.
Duolingo English Test (DET) with an overall score of 120, minimum of 120 in Literacy and no score below 105.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!