Graduate Certificate - Marketing Management - Digital Media Program (B433)

Program Overview

The Marketing Management – Digital Media graduate certificate program at George Brown College in Toronto equips students with essential skills and knowledge in digital marketing. This program focuses on utilizing digital media to effectively build brands and engage with target audiences. Students will gain hands-on experience through a combination of on-campus and online learning, ensuring they are well-prepared for the demands of the marketing industry. The program is designed to meet the needs of employers, emphasizing practical skills that are highly valued in the job market.

Program Structure

The Marketing Management – Digital Media program is structured to be completed in 12 months, consisting of:

• 2 semesters of in-class learning
• 1 semester of work experience (co-op or internship)

This program is offered in a full-time format, with starting months in January, May, and September. Approximately 30% of the coursework is delivered online, providing flexibility for students. The program also includes a capstone project in the final semester, allowing students to apply their learning in a practical setting. Students are encouraged to pursue self-directed industry work experience opportunities to enhance their learning outcomes.

Featured Experiences

• Work Experience: A mandatory one-semester work experience term, which can be a co-op (paid) or internship (unpaid), is required for graduation.
• Capstone Project: Students will work on a capstone project during their final semester, applying their skills to real-world challenges.
• Memberships: Students gain access to memberships in two prominent marketing associations, the Canadian Marketing Association (CMA) and the Interactive Advertising Bureau (IAB), which provide networking opportunities and professional development resources.
• Field Education: Opportunities to engage with real-world challenges and clients are provided, enhancing practical learning experiences.

Career Options

Graduates of the Marketing Management – Digital Media program can pursue a variety of career paths in the marketing field. Potential job positions include:

• Digital Marketing Assistant/Manager: Oversee digital marketing campaigns and strategies to enhance brand visibility.
• Social Media Coordinator/Manager: Manage social media platforms, create content, and engage with audiences to build brand loyalty.
• Digital Content Manager: Develop and manage online content strategies to attract and retain customers.
• Media Planner: Analyze target audiences and plan media strategies to optimize advertising efforts.
• Digital Analyst: Utilize data analytics to assess marketing performance and inform strategic decisions.
• Community Manager: Foster relationships with online communities and manage brand reputation.
• SEM Specialist: Focus on search engine marketing strategies to drive traffic and conversions.
• SEO Analyst: Optimize website content and structure to improve search engine rankings.
• Account Coordinator/Manager: Serve as a liaison between clients and the agency, ensuring client needs are met.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.