Last updated on 2026-07-02
Program overview
Explore the world of business with the Bachelor of Commerce (Honours) - Marketing (DCC) program at Ontario Tech University. This program is designed to prepare students for various professional certifications, including CFA, CPA, and Certified Human Resources Leader. By integrating the latest technology with current business trends, students will gain essential skills for a competitive job market. The program emphasizes a comprehensive understanding of consumer behavior, marketing research, and digital marketing strategies, ensuring graduates are well-equipped to thrive in dynamic business environments.
Program structure
The Bachelor of Commerce (Honours) - Marketing (DCC) program is structured to provide a robust educational experience over a four-year period. Key features of the program include:
- Full-time study load
- Experiential learning opportunities, including co-op placements, internships, and capstone projects
- Common curriculum in the first two years, focusing on teamwork, simulations, and case studies
- Choice of five majors in the third year: Accounting, Finance, Marketing, Organizational Behaviour and Human Resources Management, and Technology Management
- Options for minors in areas such as International Business or Entrepreneurship
This program also offers a direct-entry co-op option, allowing students to gain practical experience while earning their degree. The co-op positions are full-time and paid, providing valuable industry exposure and a steady income stream throughout their studies.
Featured Experiences
The Bachelor of Commerce (Honours) - Marketing (DCC) program includes several unique features that enhance the learning experience:
- Capstone projects where students work in teams to provide consulting services to industry partners
- Internship work placements, which can be local or international, offering real-world business experience
- Access to over 350 companies providing paid internships and capstone opportunities
- 100% participation in experiential learning among students
- Strong emphasis on developing career-ready skills in areas such as digital marketing and consumer behavior
Career Options
Graduates of the Bachelor of Commerce (Honours) - Marketing (DCC) program can pursue a variety of career paths in Canada, including:
- Advertising Executive: Develop and manage advertising campaigns to promote products and services.
- Brand Manager: Oversee the development and marketing of a brand, ensuring it resonates with target audiences.
- Marketing Researcher: Conduct research to understand consumer preferences and market trends, guiding marketing strategies.
- Sales Manager: Lead sales teams, develop sales strategies, and drive revenue growth for the organization.
- Human Resources Manager: Manage recruitment, employee relations, and organizational development to enhance workforce effectiveness.
These roles highlight the diverse opportunities available to graduates, equipping them with the skills needed to succeed in various sectors of the business world.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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