Last updated on 2025-07-11
Program Overview
Explore the world of business with the Bachelor of Commerce (Honours) - Marketing (DCC) program at Ontario Tech University. This undergraduate program is designed to prepare students for various professional certifications, including the Chartered Financial Analyst (CFA), Chartered Professional Accountant (CPA), and Certified Human Resources Leader. By integrating the latest technology with current business trends, this program equips students with essential skills for a competitive job market. The curriculum emphasizes teamwork, simulations, and case studies, ensuring that students gain practical experience alongside theoretical knowledge.
Program Structure
The Bachelor of Commerce (Honours) - Marketing (DCC) program spans a four-year duration and is offered on a full-time basis. The program structure includes:
- Common curriculum in the first two years, focusing on foundational business principles.
- Opportunity to choose from five majors in the third year: Accounting, Finance, Marketing, Organizational Behaviour and Human Resources Management, and Technology Management.
- Direct-entry co-op option available, allowing students to gain practical experience through full-time, paid employment opportunities.
- Experiential learning components such as internships, capstone projects, and research studies.
- Delivery method is in-class, located at Ontario Tech University in North Oshawa.
Students can also opt for a minor in areas such as International Business or Entrepreneurship, enhancing their educational experience.
Featured Experiences
The Bachelor of Commerce (Honours) - Marketing (DCC) program offers several unique features that enhance the learning experience:
- Direct-entry co-op program providing students with paid work opportunities.
- Capstone projects where students collaborate with industry partners to solve real-world business challenges.
- Internship placements available both locally and internationally, allowing for diverse work experiences.
- Access to experienced faculty who share their professional insights and mentor students.
- Opportunities for studying abroad, enriching the educational journey.
Career Options
Graduates of the Bachelor of Commerce (Honours) - Marketing (DCC) program can pursue a variety of career paths in Canada, including:
- Marketing Co-ordinator: Responsible for developing marketing strategies and campaigns to promote products or services.
- Brand Manager: Oversees the development and management of a brand's image and market presence.
- Advertising Executive: Works with clients to create effective advertising strategies and campaigns.
- Market Research Analyst: Analyzes market trends and consumer behavior to inform business decisions.
- Sales Manager: Leads a sales team to achieve sales targets and develop customer relationships.
These roles leverage the skills acquired during the program, preparing graduates for success in the dynamic field of marketing and business.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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