Last updated on 2026-01-30
Program Overview
The Advertising - Creative and Digital Strategy program is designed to meet the growing demand for skilled creators in the digital advertising and marketing fields. Offered as a Graduate Certificate at the School of Media and Creative Arts, this program combines Centennial College's expertise in digital media with business and marketing principles. Students will learn to create engaging digital experiences and develop innovative advertising campaigns. The curriculum emphasizes essential skills such as creative strategy, digital storytelling, brand engagement, and entrepreneurship, ensuring graduates are well-prepared for the evolving landscape of the advertising industry.
Program Structure
The Advertising - Creative and Digital Strategy program spans a duration of 1 year, divided into 2 semesters. This structure allows students to immerse themselves in both theoretical and practical aspects of advertising and digital strategy. Key features of the program include:
- Field placement in the second semester, providing real-world experience.
- Focus on collaborative projects to enhance teamwork skills.
- Integration of emerging technologies and platforms relevant to the advertising industry.
Students will also have opportunities to engage in co-op placements, which further enrich their learning experience and prepare them for future employment.
Featured Experiences
- Hands-on field placement in the second semester, allowing students to apply their skills in a professional setting.
- Collaborative projects that foster teamwork and communication skills.
- Exposure to the latest digital technologies and platforms impacting the advertising industry.
- Opportunities to develop a strong portfolio and case studies for prospective employers.
- Workshops and presentations to enhance public speaking and presentation skills.
Career Options
Graduates of the Advertising - Creative and Digital Strategy program can pursue various career paths in Canada, including:
- Digital Art Director: Responsible for overseeing the visual aspects of digital advertising campaigns, ensuring they align with the brand's vision.
- Digital Designer: Focuses on creating visually appealing designs for websites, social media, and other digital platforms.
- Digital Writer: Specializes in crafting engaging content for online platforms, including blogs, social media, and advertising copy.
- Information Architect: Works on structuring and organizing information on websites to enhance user experience and navigation.
- Digital Strategist: Develops and implements strategies to enhance a brand's online presence and engagement with target audiences.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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