Advertising - Creative And Digital Strategy

Program Overview

The Advertising - Creative and Digital Strategy program at Centennial College is designed to meet the growing demand for creators in the digital advertising and marketing fields. This graduate certificate program is offered at the Story Arts Centre in Toronto, combining expertise in digital media with business and marketing principles. Students will learn to create engaging digital experiences and develop innovative advertising campaigns. The curriculum emphasizes essential skills such as creative strategy, writing, art direction, and collaboration, while also keeping students updated on the latest technologies and trends in the digital creative landscape.

Program Structure

The Advertising - Creative and Digital Strategy program is structured as follows:

• Program Length: 1 year / 2 semesters
• Location: Story Arts Centre
• Field Placement: A second-semester field placement is included, allowing students to work in a collaborative environment and apply their skills in real-world settings.
• Program Options: The program may include opportunities for internships or co-op placements, enhancing practical experience.

This structure ensures that students gain both theoretical knowledge and practical experience, preparing them for successful careers in the advertising industry.

Featured Experiences

• Field Placement: Students participate in a second-semester field placement, working on team assignments in a real-world environment.
• Collaborative Learning: The program encourages collaboration with peers from various marketing and communications-focused programs.
• Portfolio Development: Students will develop a strong portfolio and case studies to showcase their skills to prospective employers.
• Industry Connections: Faculty members with extensive industry experience help students connect with the advertising and marketing sectors.
• Digital Storytelling: The program emphasizes the importance of storytelling in creating impactful advertising campaigns.

Career Options

Graduates of the Advertising - Creative and Digital Strategy program can pursue various career paths in Canada, including:

• Digital Art Director: Responsible for overseeing the visual aspects of digital advertising campaigns, ensuring they align with the brand's vision.
• Digital Designer: Focuses on creating visually appealing designs for digital platforms, including websites and social media.
• Digital Writer: Specializes in crafting engaging content for online audiences, including blogs, social media posts, and advertising copy.
• Information Architect: Works on structuring and organizing information on websites and applications to enhance user experience.
• Digital Strategist: Develops and implements strategies to optimize digital marketing efforts and improve brand engagement.
• Content Strategist: Plans and manages content creation and distribution across various digital channels to drive audience engagement.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.