Advertising And Promotion

Program overview

The Advertising and Promotion program at Durham College is designed to equip students with the essential skills and knowledge needed to thrive in the dynamic advertising industry. With a focus on digital innovation and consumer engagement, this program emphasizes the importance of creating authentic and personalized content. Students will gain hands-on experience using industry-standard tools and AI to analyze audience behavior and develop effective marketing campaigns. By participating in real-world projects through the campus agency, Collaboragency, students will build a professional portfolio that showcases their creativity and adaptability, preparing them for a successful career in advertising.

Program structure

The Advertising and Promotion program is structured over a duration of four semesters, providing a comprehensive learning experience that combines theoretical knowledge with practical application. The program is delivered in a hybrid format, allowing for both in-person and online learning opportunities. Key features of the program structure include:

• Hands-on experience through real client projects in the campus agency, Collaboragency.
• Collaboration with peers from various media, art, and design disciplines.
• Workshops and seminars led by industry experts.
• Field placement opportunities to apply learned skills in a professional setting.

This program is designed to ensure that students are well-prepared for the evolving landscape of advertising, with a strong emphasis on integrated marketing communications and digital strategies.

Featured Experiences

Students in the Advertising and Promotion program can look forward to a variety of unique experiences that enhance their learning and professional development:

• Participation in Collaboragency, a fully integrated onsite communications agency where students work on real projects for actual clients.
• Opportunities to engage in workshops and seminars with industry professionals.
• Field placements that allow students to gain practical experience in a communications capacity.
• Collaboration with students from other programs, such as Graphic Design and Photography, to create comprehensive marketing solutions.
• Utilization of cutting-edge software and technology to develop impactful advertising campaigns.

These experiences not only enrich the educational journey but also help students build valuable connections within the industry.

Career Options

Graduates of the Advertising and Promotion program have a wide array of career opportunities available to them in Canada. Here are some potential job roles:

• Account Executive: Manages client accounts, ensuring that advertising campaigns meet client expectations and objectives.
• Content Creator: Develops engaging content for various platforms, including social media, blogs, and websites.
• Copywriter: Crafts persuasive and compelling copy for advertisements, marketing materials, and digital content.
• Social Media Manager: Oversees social media strategies, creating content and engaging with audiences to enhance brand presence.
• Marketing Coordinator: Assists in the planning and execution of marketing campaigns, coordinating between different teams and stakeholders.
• Production Artist/Junior Art Director: Works on the visual aspects of advertising projects, ensuring that designs align with brand guidelines.
• Media Planner/Buyer: Analyzes market data to determine the best media channels for advertising campaigns and negotiates media buys.

These roles highlight the versatility and demand for skills acquired through the Advertising and Promotion program, making graduates well-prepared to enter the competitive job market.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.