Marketing - Digital Engagement Strategy (Optional Co-op)

Program Overview

The Marketing – Digital Engagement Strategy (Optional Co-op) program at Centennial College is a comprehensive graduate certificate designed to equip students with essential digital marketing skills. This program focuses on analyzing technology trends, deriving insights from data, and developing effective content management strategies. Students will learn to implement marketing plans across various media channels, enhancing customer engagement and fostering meaningful interactions that support business growth. The program offers a flexible delivery format, including synchronous learning and hybrid options, ensuring that students can balance their studies with other commitments. By participating in this program, students will gain the confidence and expertise needed to navigate the evolving digital marketing landscape.

Program Structure

The Marketing – Digital Engagement Strategy program is structured to be completed in 1 year, divided into two semesters. This program offers a blend of theoretical knowledge and practical skills, ensuring that students are well-prepared for the digital marketing industry. Key features of the program include:

• Hands-on training in digital marketing practices and techniques.
• Optional 4-month co-op work term during the third semester, providing valuable Canadian market experience.
• Opportunities to earn industry certifications, such as Google Ads and Google Analytics.
• Preparation for the META Blueprint Facebook Digital Marketing Associate Certification.

This program is designed to adapt to the fast-paced changes in the digital marketing field, ensuring that students are equipped with the latest strategies and tools to succeed.

Featured Experiences

• Optional co-op work term for practical experience in the field.
• Hands-on projects using industry-standard tools like Google Analytics and Tableau.
• Networking opportunities with industry professionals and alumni.
• Capstone project that connects real-life client problems with course learnings.
• Access to resources from the Canadian Marketing Association (CMA).
• Recognition as an accelerated pathway toward the Chartered Marketer (CM) designation.

Career Options

Graduates of the Marketing – Digital Engagement Strategy program can pursue various career opportunities in Canada, including:

• Marketing Manager: Oversee marketing strategies and campaigns to promote products or services.
• Digital Marketing Specialist: Focus on online marketing strategies, including SEO, PPC, and social media marketing.
• Content Marketing Strategist: Develop and manage content strategies to engage target audiences.
• Web Analytics Specialist: Analyze web traffic and user behavior to optimize online marketing efforts.
• Social Media Manager: Manage and grow a brand's presence on social media platforms.

These roles require a blend of creativity, analytical skills, and a deep understanding of digital marketing trends, making this program an excellent foundation for a successful career in the marketing industry.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.