Marketing - Digital Engagement Strategy (Optional Co-op)

Program Overview

The Marketing - Digital Engagement Strategy (Optional Co-op) program at Centennial College is a comprehensive graduate certificate designed to equip students with essential digital marketing skills. This program focuses on analyzing technology trends, deriving insights from data, and developing effective content management strategies. Students will learn to implement marketing plans across various media channels, enhancing customer engagement and fostering meaningful interactions that support business growth. The program emphasizes hands-on, interactive training, preparing students to navigate the evolving digital landscape confidently. With a flexible delivery format, including synchronous learning and evening classes, this program is tailored to meet the needs of diverse learners.

Program Structure

The Marketing - Digital Engagement Strategy program is structured to be completed in 1 year, divided into 2 semesters. This program offers a blend of theoretical knowledge and practical skills, ensuring students are well-prepared for the digital marketing industry. Key features of the program include:

• Optional 6-month co-op work term during semester three, providing valuable Canadian market experience.
• Hands-on training in digital marketing practices and techniques.
• Opportunities to earn industry certifications, including Google Ads and Google Analytics.
• Preparation for the META Blueprint Facebook Digital Marketing Associate Certification.

This program is designed to enhance students' skills and prepare them for success in the competitive digital marketing field.

Featured Experiences

• Optional co-op work term for practical experience in the Canadian market.
• Hands-on training with industry-standard tools and software.
• Networking opportunities with industry professionals and alumni.
• Capstone project that connects real-life client problems with course learnings.
• Access to resources from the Canadian Marketing Association (CMA).
• Recognition as an accelerated pathway toward the Chartered Marketer (CM) designation.

Career Options

Graduates of the Marketing - Digital Engagement Strategy program can pursue various career opportunities in Canada, including:

• Marketing Manager: Oversee marketing strategies and campaigns to drive brand awareness and sales.
• Digital Marketing Specialist: Focus on online marketing strategies, including SEO, PPC, and social media marketing.
• Content Strategist: Develop and manage content strategies to engage target audiences effectively.
• Social Media Manager: Create and implement social media strategies to enhance brand presence and engagement.
• Web Analytics Specialist: Analyze website data to improve user experience and marketing effectiveness.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.