Honours Bachelor Of Commerce – Marketing (BMRK)

Program overview

The Honours Bachelor of Commerce – Marketing (BMRK) program is designed to equip students with the skills necessary to develop effective marketing strategies across both traditional and emerging digital media. This four-year degree emphasizes a comprehensive understanding of marketing analytics and customer engagement, preparing students to navigate the complexities of the marketing landscape. Graduates will gain profound expertise in business analytics and marketing insights, ensuring they are well-prepared for the dynamic world of marketing.

Program structure

The Honours Bachelor of Commerce – Marketing program is structured to be completed in 8 semesters (4 years) of full-time study. The program is delivered in a hybrid format, combining both online and in-person learning experiences. Key features of the program structure include:

• Mandatory Work Term: A crucial component of the program, this work term provides students with hands-on experience in their field of study. It typically involves full-time work hours and requires a minimum of 420 hours of work experience.
• Flexible Delivery: Some courses are available in a flexible format, allowing students to choose between in-person and online learning.
• In-Person Learning Requirements: Students will need to attend campus for certain in-person learning activities.

Students will receive guidance and support for securing work positions during their mandatory work term, ensuring they are well-prepared for their future careers.

Featured Experiences

The Honours Bachelor of Commerce – Marketing program offers several unique experiences that enhance learning and professional development:

• Mandatory Work Term: Provides valuable real-world experience in the marketing field.
• Seneca Agency: At Studio 67, students work with real clients on marketing and media projects, applying theoretical knowledge in practical settings.
• Career Workshops: In-class workshops and one-on-one coaching help students prepare for their work term and future careers.
• Global Recognition: The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), ensuring high educational standards.

Career Options

Graduates of the Honours Bachelor of Commerce – Marketing program can pursue a variety of career paths in Canada, including:

• Marketing Analyst: Analyze market trends and consumer behavior to inform marketing strategies.
• Product Manager: Oversee the development and marketing of products, ensuring they meet customer needs.
• Marketing Manager: Lead marketing campaigns and strategies to promote products and services.
• Marketing Assistant: Support marketing teams in executing campaigns and conducting market research.
• Digital Media Specialist: Focus on online marketing strategies, including social media and digital advertising.
• Social Media Manager: Manage a brand's social media presence and engage with customers online.
• Advertising and Promotions Manager: Plan and execute advertising campaigns to boost brand awareness and sales.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.