Last updated on 2026-03-12
Program Overview
Humber’s Sport Management advanced diploma program prepares you to manage the business of sport. You will develop a thorough knowledge of the structure and functionality of the Canadian sport industry, including specific responsibilities and governance structure of organizations, rules and regulations governing sport, coaching standards, tournament hosting and scheduling, and sport sponsorship development. You will also learn the practical, organizational, business, human resources, and administrative skills needed to pursue a career in the industry. Courses are designed with industry collaboration, ensuring the program is current and relevant. You will learn from full-time professors, managers, and directors of sport organizations, with classes featuring guest speakers from notable organizations.
Program Structure
The Sport Management program is structured to provide a comprehensive education over a period of 6 semesters. This program includes:
- Field experiences in Semesters 5 and 6, providing practical skills and industry contacts.
- Online options available for flexible learning.
- Industry collaboration to ensure course relevance and current practices.
- Opportunities for co-operative education, allowing students to gain paid work experience in their field.
Students will engage in a variety of learning experiences, including guest lectures, field trips, and practical training, all designed to enhance their understanding of the sport management landscape.
Featured Experiences
The Sport Management program offers a range of unique experiences that enhance learning and professional development:
- Two field experiences in Semesters 5 and 6, allowing students to work with professional sport associations and community sport organizations.
- Guest speakers from leading organizations such as Maple Leafs Sports & Entertainment and Tennis Canada.
- Field trips to various sport organizations to gain real-world insights.
- Optional co-operative education placements for hands-on experience in the industry.
- Study abroad opportunities, including volunteer projects and intensive summer school programs in international locations.
Career Options
Graduates of the Sport Management program can pursue a variety of career paths in Canada, including:
- Account Executive: Responsible for managing client accounts and developing business relationships within the sports industry.
- Coaching Development Coordinator: Focuses on training and developing coaches at various levels of sport.
- Facility Manager: Oversees the operations of sports facilities, ensuring they run efficiently and meet the needs of users.
- Fan Experience Coordinator: Enhances the overall experience for fans attending sporting events, focusing on customer satisfaction.
- Program Manager/Coordinator: Plans and manages sports programs, ensuring they meet organizational goals and community needs.
- Sport Event and Marketing Coordinator: Organizes and promotes sporting events, working to maximize attendance and engagement.
- Sponsorship Coordinator: Manages relationships with sponsors and develops strategies to secure funding for sports initiatives.
- Ticket Sales Supervisor: Oversees ticket sales operations, ensuring effective sales strategies and customer service.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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