Graduate Certificate - Marketing Management (02241)

Program Overview

Humber’s Marketing Management graduate certificate program is designed to equip students with a comprehensive understanding of the marketing landscape. This program covers a wide array of topics essential for today’s marketing professionals, including digital marketing, branding, product development, advertising, and strategic planning. Students will receive advanced training in transferable skills that are highly sought after by employers, such as creative problem-solving, effective communication, and decision-making. The program emphasizes a practical approach, allowing students to engage with real-world case studies and contemporary marketing techniques, ensuring they are well-prepared for the dynamic marketing environment.

Program Structure

The Marketing Management graduate certificate program spans 3 semesters, providing students with a robust educational experience. The program offers various delivery options, including:

• In-Person Classes
• Online Asynchronous Courses
• Online Synchronous Courses
• Hybrid Courses

Students can choose the format that best suits their learning style and schedule. Additionally, the program includes an optional co-operative education component, allowing students to gain practical experience through paid work terms in their field of study. This hands-on experience is invaluable, as it helps students apply their classroom knowledge in real-world settings, enhancing their employability upon graduation.

Featured Experiences

The Marketing Management program offers several unique features that enhance the learning experience:

• Field Experience: A minimum of 160 hours of hands-on industry experience, allowing students to apply their learning in real marketing environments.
• Work-Integrated Learning (WIL): Opportunities to engage in professional practicums and co-operative education, preparing students for their future careers.
• Projects: Involvement in practical projects, such as creating integrated marketing plans and conducting market research, simulating real marketing roles.
• Industry-Expert Instructors: Learn from faculty who are seasoned professionals in the marketing field, providing insights and mentorship.

Career Options

Graduates of the Marketing Management program can pursue a variety of career paths in Canada, including:

• Account Executive: Responsible for managing client accounts and ensuring their marketing needs are met.
• Brand Manager: Focuses on developing and maintaining a brand's image and market presence.
• Communications Manager: Oversees internal and external communications strategies for organizations.
• Digital Media Marketer: Specializes in online marketing strategies, including social media and digital advertising.
• Marketing Analyst/Researcher: Conducts market research to inform marketing strategies and business decisions.

These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions to various organizations across the marketing sector.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.