Graduate Certificate - Digital Product Management Program (T428)

Program Overview

The Digital Product Management program is a two-semester postgraduate course designed to equip students with essential skills for managing and analyzing digital products. This program emphasizes an interdisciplinary approach, enabling students to gain expertise in leading digital product development, conducting market research, defining product requirements, and engaging in strategic analysis throughout a product’s life cycle. As digital transformation reshapes business operations, this program prepares students to drive success in a dynamic and growing field, ensuring they are well-prepared for entry-to-practice roles in digital product management and analysis.

Program Structure

The Digital Product Management program is structured as follows:

• Program Length: 1 year (2 semesters)
• Method of Study: Full-time
• Starting Months: January, September

This program includes a capstone project where students will apply their learning by partnering directly with industry professionals to tackle real-world challenges. This hands-on experience is invaluable, allowing students to refine and elevate existing products while gaining practical insights into the product management process.

Featured Experiences

• Capstone project that involves collaboration with industry partners to address real-world challenges.
• Applied learning opportunities that enhance understanding of market research and product development.
• Interdisciplinary approach covering the entire product life cycle.

Career Options

Graduates of the Digital Product Management program will be well-prepared for various roles in the industry, including:

• Junior Product Manager: Assists in the development and management of products, ensuring they meet market needs.
• Digital Product Manager: Oversees the entire product life cycle, from ideation to launch, focusing on user experience and market fit.
• Product Analyst: Analyzes product performance and market trends to inform product strategy and improvements.
• Project Manager: Manages project timelines, resources, and stakeholder communication to ensure successful project delivery.
• Business Systems Analyst: Evaluates business processes and systems to identify opportunities for improvement and efficiency.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.