Graduate Certificate - Advertising - Media Management (20881) at Humber Polytechnic - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-05-30

Program overview

Program Overview

Humber’s Advertising - Media Management Ontario Graduate Certificate program equips students with essential knowledge and skills to research and analyze the marketplace and target audiences effectively. The program focuses on developing creative media solutions that align with clients' advertising goals. Students will learn to translate marketing objectives into focused media campaigns, assess various media types, and analyze media data to optimize advertising strategies across both traditional and digital platforms.

Graduates will be adept at communicating persuasively in media environments and negotiating media time and space. The program emphasizes enhancing client communication skills, fostering industry relationships, and building a robust technology skillset through the use of industry-specific research databases and software. With a comprehensive understanding of the media landscape, graduates will be well-prepared to launch their careers in advertising agencies or various companies within the media management sector.

Program Structure

The Advertising - Media Management program spans 3 semesters and offers a blend of in-person and online learning options. Students can expect a dynamic curriculum that includes:

Hands-on learning through real-world projects and case studies.
Field experience opportunities to apply classroom knowledge in industry settings.
Access to industry-specific research tools and software.
Networking opportunities with industry professionals.

Additionally, the program includes an optional co-operative education component, allowing students to gain paid work experience in their field. This structure ensures that students not only learn theoretical concepts but also gain practical skills that are highly valued by employers in the advertising and media sectors.

Featured Experiences

Field Experience: A minimum of 160 hours of hands-on industry experience, allowing students to apply their learning in real-world settings.
Work-Integrated Learning: Opportunities to engage in professional practicums and co-operative education, enhancing employability.
Industry Projects: Students will work on projects such as creating integrated marketing plans and conducting market research for local organizations.
Networking Events: Access to events that connect students with industry professionals and potential employers.
Expert Faculty: Learn from instructors with extensive experience in advertising and media, providing insights and mentorship.

Career Options

Graduates of the Advertising - Media Management program can pursue various career paths in Canada, including:

Account Coordinator/Manager: Oversee client accounts, ensuring that advertising campaigns meet client expectations and objectives.
Brand Manager: Develop and implement strategies to enhance brand awareness and market presence.
Digital Media Planner/Coordinator: Plan and execute digital advertising campaigns across various platforms, analyzing performance metrics.
Media Buyer/Planner: Negotiate and purchase advertising space and time on behalf of clients, optimizing media budgets.
Social Media Manager: Create and manage social media strategies to engage audiences and promote brand messaging.

With a solid foundation in both traditional and digital media, graduates are well-equipped to thrive in the fast-paced advertising industry, contributing to the success of their organizations.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit Humber Polytechnic official website

Last updated on 2025-05-30

Program overview

Academic Requirements

To be eligible for the Graduate Certificate in Advertising - Media Management program, applicants must meet the following requirements:

Possess a bachelor’s degree or advanced diploma.
International Academic Equivalencies:
- Degree or college diploma and transcripts (depending on program of interest).

For international students, particularly those from Vietnam, it is essential to ensure that your academic credentials are equivalent to the Canadian standards. If you have any questions regarding the equivalency of your qualifications, please reach out to LOA Portal's advisors for assistance.

Additionally, please note that transcripts may be required to be evaluated by WES in some cases.

While specific deadlines for application are not mentioned, we strongly advise students to apply as soon as possible to ensure a smooth admission process.

If you need further clarification or support regarding the Academic Requirements, do not hesitate to contact LOA Portal's advisors who are here to help you navigate through the application process.

Language Requirements

To ensure that all students are adequately prepared for the academic challenges at Humber, it is essential to demonstrate proficiency in English. If English is not a student's first language, or if their previous education was conducted in another language, they must provide proof of English proficiency through one of the following methods:

Completion of a minimum of two years of full-time study at the secondary school level in an English language school system in a country where English is the primary language.
Completion of a minimum of two full years of successful study in an accredited university degree program or an accredited college diploma program in a country where English is the primary language of instruction.
Submission of English proficiency test scores from one of the following accepted tests, taken within the last 24 months:
CAEL Online or In-Person: Overall band score of 70.
Cambridge English Tests: C1 Advanced / C2 Proficiency 176 (with no single subscore below 169).
Duolingo Language Test: 125 and above.
IELTS Academic Level: Overall 6.5 AND no band below 6.0.
LanguageCert Academic LCA: Overall 70-74 with no skill under 65.
MET: 62.
PTE Academic: 61 - 64.
TOEFL Academic Level: 580 for paper-based test OR 88 for internet-based test.

*For admission purposes, some programs may require a higher score than the minimum scores stated above.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!