Program overview
Admission Requirements
Intakes

Last updated on 2025-07-10

Program overview

Program Overview

The Graduate Certificate in Digital Marketing at Fleming College is designed to elevate your marketing career by equipping you with essential tools, technologies, and strategies to thrive in the digital marketplace. This program focuses on creating compelling digital customer experiences and emphasizes the importance of hands-on learning. Students will explore various digital tools and technologies, develop project management frameworks, and learn to craft effective digital strategies and tactics. The program aims to prepare graduates for the dynamic and ever-evolving landscape of digital marketing, ensuring they are well-equipped to meet the demands of the industry.

Program Structure

The Graduate Certificate in Digital Marketing is structured over a period of two semesters. The program is delivered in person at the Sutherland Campus and is designed to provide a comprehensive understanding of digital marketing principles and practices. Key features of the program structure include:

  • Hands-on learning experiences to apply theoretical knowledge in real-world scenarios.
  • Collaboration with industry professionals to enhance networking opportunities.
  • Experiential learning through an applied project in the final semester, allowing students to work with real clients.
  • Focus on developing skills in digital marketing tools, project management, and data analytics.

This program is open to both domestic and international students, with multiple start dates available throughout the year, ensuring flexibility for applicants.

Featured Experiences

  • Hands-on projects that allow students to create and implement real-world digital marketing campaigns.
  • Collaboration with industry clients during the capstone project, providing practical experience and networking opportunities.
  • Access to experienced faculty who bring industry insights and connections to the classroom.
  • Opportunities to learn about the latest digital marketing tools and technologies, including AI applications in marketing.
  • Engagement in workshops and seminars that focus on current trends and best practices in digital marketing.

Career Options

Graduates of the Graduate Certificate in Digital Marketing can pursue a variety of career paths in Canada, including:

  • Digital Marketing Specialist: Develop and execute online marketing strategies to enhance brand visibility and engagement.
  • Marketing Project Manager: Oversee marketing projects from conception to execution, ensuring they meet deadlines and budgets.
  • Advertising Account Manager: Manage client accounts, develop advertising strategies, and coordinate campaigns across various media.
  • Social Media Manager: Create and manage social media content, engage with audiences, and analyze performance metrics to drive engagement.
  • SEO/SEM Specialist: Optimize website content and manage search engine marketing campaigns to improve online visibility and traffic.

The demand for skilled digital marketing professionals is on the rise, making this program a valuable investment for those looking to advance their careers in this dynamic field.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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