Bachelor Of Commerce (Marketing) (Honours)

Program overview

The Bachelor of Commerce (Marketing) (Honours) degree is a comprehensive four-year program designed to equip students with practical and in-depth knowledge essential for a successful career in marketing. This program emphasizes a strong foundation in business principles while focusing on modern marketing strategies and techniques. Students will learn to understand consumer needs and design effective marketing programs that foster engagement and loyalty. The curriculum integrates theoretical knowledge with real-world applications, preparing graduates to thrive in a fast-paced, digital environment.

Program structure

The Bachelor of Commerce (Marketing) (Honours) program spans a duration of four years, during which students will engage in a variety of learning experiences. The program structure includes:

• Core business knowledge development in the first two years, covering finance, economics, human resources, law, and project management.
• Application of marketing strategies and tactics in real-world contexts.
• Integration of contemporary technologies, including social media and mobile applications, to enhance marketing efforts.
• Networking and career development opportunities through three co-op placements in the third and fourth years.
• Hands-on workshops focusing on leading-edge marketing tools and techniques.

Students will also benefit from experiential learning through case studies and team projects, allowing them to collaborate with industry professionals and apply their knowledge effectively.

Featured Experiences

The Bachelor of Commerce (Marketing) (Honours) program offers several unique experiences that enhance learning and professional development:

• Co-op Placements: Students participate in three paid co-op work terms, providing valuable industry experience and networking opportunities.
• Hands-on Workshops: Workshops cover essential marketing tools such as customer relationship management and social media management.
• Experiential Learning: The program emphasizes real-world applications through case studies and collaborative projects with industry professionals.
• Networking Opportunities: Students have the chance to connect with industry leaders and peers, fostering relationships that can benefit their careers.

Career Options

Graduates of the Bachelor of Commerce (Marketing) (Honours) program can pursue a variety of career paths in Canada, including:

• Marketing Manager: Oversee marketing strategies and campaigns to promote products and services effectively.
• Market Research Analyst: Analyze market trends and consumer behavior to inform business decisions and marketing strategies.
• Brand Manager: Develop and maintain a brand's image and messaging across various platforms.
• Advertising Specialist: Create and implement advertising campaigns to reach target audiences and drive sales.
• Social Media Manager: Manage a company's social media presence, engaging with customers and promoting brand awareness.

Additionally, graduates may find opportunities in various sectors, including non-profit organizations, government agencies, and private corporations, allowing for a diverse range of career options.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.