Bachelor Of Commerce (Marketing) (Honours) at Algonquin College - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2026-01-21

Program overview

The Bachelor of Commerce (Marketing) (Honours) degree is a comprehensive four-year program designed to equip students with practical and theoretical knowledge essential for a successful career in marketing. This program emphasizes modern marketing strategies and techniques, enabling students to thrive in a fast-paced, digital environment. Students will learn to understand consumer needs and design effective marketing programs that foster engagement and loyalty. The curriculum integrates contemporary technologies, including social media and mobile applications, to build brands in both local and global markets. By the end of the program, graduates will be well-prepared to navigate the complexities of the marketing landscape.

Program structure

The Bachelor of Commerce (Marketing) (Honours) program spans a duration of four years and is structured to provide a solid foundation in business principles while focusing on marketing strategies. The program is divided into two main phases:

Years 1 and 2: Students develop core business knowledge, including finance, economics, human resources, law, and project management.
Years 3 and 4: Students engage in networking and career development through three co-op placements and real-world industry projects.

Additionally, the program includes hands-on workshops and experiential learning opportunities, allowing students to apply their knowledge in collaboration with industry professionals. The program also offers options for co-op placements, providing students with valuable work experience in the marketing field.

Featured Experiences

Three mandatory co-op placements that provide real-world experience and networking opportunities.
Hands-on workshops covering leading-edge marketing tools, including customer relationship management and social media management.
Experiential learning through case study methodology and team-based projects.
Collaboration with industry professionals to apply marketing strategies in real business contexts.
Access to contemporary and emerging technologies to enhance marketing practices.

Career Options

Graduates of the Bachelor of Commerce (Marketing) (Honours) program can pursue a variety of career paths in Canada, including:

Marketing Manager: Oversee marketing campaigns, develop strategies, and manage marketing teams to achieve business goals.
Brand Manager: Responsible for maintaining and enhancing a brand's image, ensuring consistency across all marketing channels.
Market Research Analyst: Analyze market trends and consumer behavior to provide insights that inform marketing strategies.
Advertising Executive: Create and manage advertising campaigns, working closely with clients to meet their marketing needs.
Social Media Manager: Develop and implement social media strategies to engage audiences and promote brand awareness.

Other potential roles include positions in public relations, sales, marketing consulting, and entrepreneurship, allowing graduates to explore diverse opportunities in various sectors.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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Last updated on 2026-01-21

Program overview

Academic Requirements

All applicants must satisfy both College Eligibility and Program Eligibility requirements.

College Eligibility:

Ontario Secondary School Diploma (OSSD) or equivalent.
Mature students are applicants who have not achieved the Ontario Secondary School Diploma (OSSD) or its equivalent and who are at least 19 years of age on or before the commencement of the program in which they intend to enroll. Mature students applying for Degree programs satisfy College Eligibility by having demonstrated academic abilities equivalent to those of Ontario high school graduates, verified by successful completion of at least one full-time term at the post-secondary level (minimum five courses taken concurrently in an academic program of study).

Program Eligibility:

Six Grade 12 University (U) or university/college (M) courses with a minimum 65% average including:

One Grade 12 U English course, with a minimum of 60%.
One Grade 12 U Mathematics course, with a minimum of 60%.

Please note that mature students must meet the following subject-specific Program Eligibility requirements, either directly or through equivalencies:

One Grade 12 U English course, with a minimum of 60%.
One Grade 12 U Mathematics course, with a minimum of 60%.

Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).

Transcripts may be required to be evaluated by WES in some cases.

Prerequisite Courses:

One Grade 12 U English course, with a minimum of 60%.
One Grade 12 U Mathematics course, with a minimum of 60%.

For any clarification and support, please contact LOA Portal's advisors.

Language Requirements

To apply for the Bachelor of Commerce (Marketing) (Honours) program, applicants must meet the following language proficiency requirements:

IELTS - International English Language Testing Service (Academic) with an overall band of 6.5 and a minimum of 6.0 in each band.
TOEFL - Internet-based (iBT) with an overall score of 90, with minimum scores in each component:
- Reading: 22
- Listening: 22
- Speaking: 22
- Writing: 24
Duolingo English Test (DET) with an overall score of 120, with a minimum of 120 in Literacy and no score below 105.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!