Public Relations – Corporate Communications (PRC)

Program overview

The Public Relations – Corporate Communications (PRC) program is an eight-month graduate certificate designed to immerse students in the theory and practice of public relations and corporate communications. Throughout the program, students will develop essential skills such as writing news releases, media relations, and strategic communications. The curriculum emphasizes collaboration with peers from diverse backgrounds, enhancing the learning experience. Students will also benefit from mentorship by experienced instructors and access to a comprehensive library dedicated to public relations and corporate communications. This program aims to equip graduates with the necessary skills to thrive in the dynamic communications industry.

Program structure

The Public Relations – Corporate Communications program is structured to provide a comprehensive learning experience over a duration of 2 semesters (1 year). Key features of the program include:

• Flexible Delivery: Courses are offered in a flexible format, allowing students to choose between in-person and online learning.
• Work Term Option: An optional work term is available, providing students with hands-on experience in the field.
• International Collaboration: Students will have the opportunity to work alongside peers from various countries, enriching their educational experience.

This program is designed to adapt to the needs of students, ensuring they receive a well-rounded education that prepares them for the evolving landscape of public relations and corporate communications.

Featured Experiences

The Public Relations – Corporate Communications program offers several unique experiences that enhance learning and professional development:

• Optional Work Term: Students can gain practical experience through a work term, which may be paid or unpaid, and is similar in length to an academic semester.
• Interactive Learning: The program utilizes interactive learning spaces, allowing for a blend of in-person and online instruction.
• Career Workshops: Students receive guidance through in-class career workshops and one-on-one coaching to prepare for their work term.
• Access to Resources: Students benefit from one of the best libraries focused on public relations and corporate communications.

These experiences are designed to provide students with the skills and knowledge necessary to succeed in the competitive field of public relations.

Career Options

Graduates of the Public Relations – Corporate Communications program can pursue a variety of career options in Canada, including:

• Communications Co-ordinator: Responsible for managing internal and external communications, ensuring consistent messaging across platforms.
• Account Co-ordinator: Works with clients to develop and implement communication strategies, often serving as the main point of contact.
• Social Media Co-ordinator: Manages social media accounts, creating content and engaging with audiences to enhance brand presence.
• Crisis Communications Specialist: Develops strategies to manage and mitigate communication during crises, protecting the organization's reputation.
• Event Planner: Organizes and executes events that promote the organization’s brand and engage stakeholders.

These roles highlight the diverse opportunities available to graduates, allowing them to apply their skills in various sectors within the communications industry.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.