Graduate Certificate - Public Relations - Integrated Communications (1478) (Optional Co-op) at Conestoga College - Program overview

This program is currently under review and being updated. For the most up-to-date information, please contact us.

Program overview

Admission Requirements

Intakes

Program overview

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Program overview

The Public Relations - Integrated Communications Graduate Certificate program is designed for students to master targeted communication strategies. This program equips graduates with the skills necessary to develop and execute strategic integrated communication plans that effectively inform, motivate, and garner support from the public. Emphasizing a blend of research and practical application, students will engage in various disciplines to create cohesive communication strategies. The program culminates in a capstone project that allows students to apply their learning in real-world scenarios, ensuring they are well-prepared for the demands of the communications field.

Program structure

The Public Relations - Integrated Communications program is structured to provide a comprehensive learning experience over a period of 1 year. The program consists of:

2 academic terms
1 optional co-op term

Students will engage in a variety of learning activities that include writing and designing professional digital, print, and graphic communications. The program emphasizes the importance of business ethics, leadership, and professional development throughout the curriculum. The optional co-op stream offers students the opportunity to gain practical work experience, enhancing their employability upon graduation.

Featured Experiences

Individual client-based capstone project linking learning with real-world application.
Optional co-op work term for hands-on experience in the field.
Focus on researching public behavior and developing targeted communication strategies.
Emphasis on professional relationships and development within the communications field.

Career Options

Public Relations Specialist: Develops and maintains a positive public image for organizations, managing communication between the organization and the public.
Communications Coordinator: Oversees internal and external communications, ensuring consistent messaging across various platforms.
Social Media Manager: Manages an organization's social media presence, creating content and engaging with audiences to enhance brand visibility.
Marketing Communications Manager: Develops marketing strategies and campaigns to promote products or services, integrating various communication channels.
Brand Manager: Responsible for maintaining and improving a brand's image, ensuring that all marketing efforts align with the brand's identity and values.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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Program overview

Academic Requirements

To apply for the Graduate Certificate in Public Relations - Integrated Communications at Conestoga College, applicants must meet the following academic requirements:

A two- or three-year diploma or a degree from an accredited college or university in a related field.
Preference may be given to applicants with degrees in communications, English, political science, journalism, public relations, and general arts and science programs where coursework included marketing and communications.
Preference may also be given to applicants with diplomas in marketing, advertising, public relations, event management, and journalism.
Applicants with 5+ years of experience in the marketing communications field without a post-secondary credential will be considered.
* Applicants not meeting the credential requirement must submit a resume and work-related references. Please submit these documents directly to the Conestoga Admissions Office.

For international students, particularly those from Vietnam and other Asian countries, it is important to note the following:

If your transcripts are from outside of Canada, you will need to obtain a document for general evaluation. You can use an approved provider of credential evaluation services such as ICAS or WES, or you can request a credential evaluation through the college.
Transcripts may be required to be evaluated by WES in some cases.

For any clarification and support regarding the application process, please feel free to contact LOA Portal's advisors. They are here to help you navigate through your application journey!

Language Requirements

To apply for the Graduate Certificate - Public Relations - Integrated Communications program at Conestoga College, you must provide proof of English proficiency in one of the following ways:

IELTS Academic: 6.5 (with no band less than 6.0)
TOEFL: 88 (Effective January 2024, no individual skill less than 22)

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!