Graduate Certificate - Public Relations - Integrated Communications (1478) (Optional Co-op) at Conestoga College - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2026-02-02

Program overview

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Program overview

The Public Relations - Integrated Communications Graduate Certificate program is designed for students to master targeted communication strategies. This program equips graduates with the skills necessary to develop and execute strategic integrated communication plans that effectively inform, motivate, and gain support from the public. Emphasizing the importance of business ethics, leadership, and professional relationships, students will engage in a comprehensive learning experience that culminates in a client-based capstone project. This project allows students to apply their knowledge in real-world scenarios, ensuring they are well-prepared for their future careers in public relations.

Program structure

The Public Relations - Integrated Communications program is structured to provide a thorough education over a period of 1 year. The program consists of:

2 academic terms
1 optional co-op term

This full-time program is delivered at the Kitchener - Doon campus and begins in September. The optional co-op stream offers students the opportunity to gain practical work experience, enhancing their learning and employability. Throughout the program, students will engage in various activities that integrate public relations, marketing, advertising, and social media strategies into cohesive communication plans.

Featured Experiences

Individual client-based capstone project linking learning with real-world application.
Optional co-op work term providing hands-on experience in the field.
Emphasis on researching public behavior and developing targeted communication strategies.
Opportunities to write and design professional digital, print, and graphic communications.
Focus on business ethics, leadership, and professional development throughout the program.

Career Options

Public Relations Specialist: Develops and implements communication strategies to enhance the public image of organizations.
Marketing Coordinator: Assists in the development and execution of marketing campaigns to promote products and services.
Social Media Manager: Manages an organization's social media presence, creating content and engaging with audiences.
Communications Officer: Responsible for crafting internal and external communications, ensuring consistent messaging.
Brand Manager: Oversees the development and management of a brand's image and messaging across various platforms.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit Conestoga College official website

Last updated on 2026-02-02

Program overview

Academic Requirements

To apply for the Graduate Certificate in Public Relations - Integrated Communications at Conestoga College, applicants must meet the following academic requirements:

A two- or three-year diploma or a degree from an accredited college or university in a related field.
Preference may be given to applicants with degrees in communications, English, political science, journalism, public relations, and general arts and science programs where coursework included marketing and communications.
Preference may also be given to applicants with diplomas in marketing, advertising, public relations, event management, and journalism.
Applicants with 5+ years of experience in the marketing communications field without a post-secondary credential will be considered.
* Applicants not meeting the credential requirement must submit a resume and work-related references. Please submit these documents directly to the Conestoga Admissions Office.

For international students, particularly those from Vietnam and other Asian countries, the following additional requirements apply:

Canadian citizens and permanent residents with transcripts from outside Canada require a course-by-course credential evaluation. You can request this at a reduced fee through the college by completing the Assessment of International Credentials for Admissions and Credit Transfer online form, or through an approved provider such as ICAS or WES.
Transcripts may be required to be evaluated by WES in some cases.

For any clarification and support regarding the application process, please feel free to contact LOA Portal's advisors.

Language Requirements

To apply for the Graduate Certificate - Public Relations - Integrated Communications program at Conestoga College, you must provide proof of English proficiency in one of the following ways:

IELTS Academic: 6.5 (with no band less than 6.0)
TOEFL: 88 (Effective January 2024, no individual skill less than 22)

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!