Program overview
Admission Requirements
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Last updated on 2025-06-04

Program overview

Program Overview

Conestoga's Public Relations Diploma program is designed to equip students with the essential skills needed for a successful career in communications. Over the course of this 2-year program, students will learn to build and maintain relationships between organizations and their stakeholders. The curriculum emphasizes strategic and creative communication strategies that address organizational challenges and leverage business opportunities. Students will engage in hands-on experiences, working with live clients and developing a professional portfolio that showcases their skills and knowledge in the field.

Program Structure

The Public Relations Diploma program is structured to provide a comprehensive education in communications over a duration of 2 years. The program includes:

  • Hybrid delivery format, combining online and in-person learning.
  • Interactive learning experiences with live clients and case studies.
  • Development of various writing styles relevant to the communications industry.
  • A five-week immersive placement opportunity in the fourth term to gain real-world experience.
  • Access to a professional advisory committee for networking and mentorship.

This program not only prepares students for immediate employment but also offers pathways to further education, such as pursuing a Bachelor of Communications Management through an advanced standing pathway after graduation.

Featured Experiences

The Public Relations Diploma program offers several unique features that enhance the learning experience:

  • Hands-on projects with live clients to apply theoretical knowledge in real-world scenarios.
  • Case studies that provide insights into industry practices and challenges.
  • Professional portfolio development to showcase skills to potential employers.
  • Networking opportunities through a professional advisory committee.
  • Immersive field placement in the fourth term for practical experience.

Career Options

Graduates of the Public Relations Diploma program can pursue a variety of career paths in Canada, including:

  • Social Media Manager: Responsible for creating and managing content across social media platforms to enhance brand visibility and engagement.
  • Public Relations Specialist: Works to maintain a positive public image for organizations by crafting media releases and developing communication strategies.
  • Event Coordinator: Plans and executes events, ensuring all aspects run smoothly and align with the organization's goals.
  • Media Relations Officer: Acts as a liaison between the organization and the media, managing inquiries and promoting positive coverage.
  • Communications Officer: Develops internal and external communication strategies to effectively convey the organization's message to various audiences.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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