Program overview
Admission Requirements
Intakes

Last updated on 2025-08-07

Program overview

Program overview

You have an eye for style, and a head for business. The Diploma in Fashion Marketing at Kwantlen Polytechnic University is a two-year program that combines practical skills in business, fashion, communication, and marketing. This hands-on program is designed to help students make industry connections that will launch their careers. Graduates will be equipped to jump into various careers in Buying, Merchandising, Branding, Forecasting, Styling, Public Relations, Event Planning, and Sales. Additionally, students have the option to continue their studies into KPU's Bachelor of Business Administration Degree Program (BBA).

Program structure

The Diploma in Fashion Marketing is structured to be completed in two years. The program is designed to provide students with a comprehensive understanding of the fashion industry and marketing principles. Key features of the program structure include:

  • Hands-on learning experiences
  • Industry connections to enhance career opportunities
  • Limited intake of up to 30 new students each year
  • Curriculum effective from September 1, 2021
  • Minimum of 60 credits required for completion

Students are encouraged to take all courses in sequence as per the prescribed program plan to maintain priority registration status. The program also offers opportunities for students to engage in practical experiences that prepare them for the workforce.

Featured Experiences

The Diploma in Fashion Marketing program offers several unique features and experiences that enhance learning and career readiness:

  • Hands-on projects that simulate real-world fashion marketing scenarios
  • Networking opportunities with industry professionals
  • Work experience component to gain practical skills
  • Access to e-mobile learning environments using laptops and specific software
  • Collaboration with peers on fashion marketing initiatives

These experiences are designed to provide students with a competitive edge in the fashion marketing field.

Career Options

Graduates of the Diploma in Fashion Marketing can pursue a variety of career opportunities in Canada, including:

  • Buying/Allocations: Responsible for selecting and purchasing merchandise for retail stores, ensuring the right products are available at the right time.
  • Merchandising: Involves planning and promoting the sale of goods to maximize profits, including product placement and pricing strategies.
  • Branding: Focuses on creating and maintaining a brand's image and identity, ensuring consistency across all marketing channels.
  • Forecasting: Involves predicting future trends in fashion and consumer behavior to inform product development and marketing strategies.
  • Styling and Consulting: Provides expert advice on fashion choices and trends, helping clients enhance their personal or brand image.
  • Visual Merchandising: Involves designing and arranging product displays to attract customers and drive sales.
  • Communications: Focuses on developing marketing materials and strategies to effectively communicate with target audiences.
  • Special Events Coordination: Involves planning and executing events that promote fashion brands or products.
  • Retail Sales Management: Oversees retail operations, ensuring excellent customer service and sales performance.

Graduates may also choose to work freelance or start their own businesses, providing them with a broad range of options for a meaningful career in the fashion industry.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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