University Diploma - Digital Marketing

Program overview

The Diploma in Digital Marketing at the University of Regina provides a robust foundation in both digital and traditional marketing. This program is designed to equip students with the necessary skills to excel in the dynamic marketing industry. As the first digital marketing diploma offered in Canada, it covers essential areas such as marketing strategy, search engine optimization, content marketing, and social media marketing. Students will engage in hands-on training with real clients, ensuring they are well-prepared for success in today’s fast-paced digital world. Graduates will also have the opportunity to transfer their credits into a Bachelor of Business Administration (BBA) program, further enhancing their career prospects.

Program structure

The Diploma in Digital Marketing is structured to be completed in 2 years. This comprehensive program includes a blend of theoretical knowledge and practical application, ensuring students are well-prepared for the marketing landscape. Key features of the program structure include:

• Hands-on training with real clients to apply learned strategies.
• Access to industry certifications in areas such as Google Ads and Google Analytics.
• Opportunities to engage in creative design courses through the Department of Creative Technologies and Design.
• Smaller class sizes for personalized learning and interaction.
• Networking opportunities through various student associations and events.

Students will gain a comprehensive understanding of digital marketing strategies, preparing them for a successful career in this evolving field.

Featured Experiences

The Diploma in Digital Marketing offers several unique experiences that enhance the learning journey:

• Hands-on training with real clients, allowing students to apply their knowledge in practical settings.
• Industry certifications in Google Ads, Google Analytics, and more, which bolster employability.
• Collaboration with the Hill Marketing Association, providing networking opportunities with industry professionals.
• Access to creative design courses that complement digital marketing strategies.
• Engagement in student life through various clubs and competitions, fostering a sense of community and collaboration.

These experiences are designed to prepare students for the challenges of the digital marketing landscape and to enhance their professional skills.

Career Options

Graduates of the Diploma in Digital Marketing can pursue a variety of career paths in Canada, including:

• Digital Marketing Specialist: Focuses on developing and executing online marketing strategies to enhance brand visibility and engagement.
• Social Media Manager: Manages a company's social media presence, creating content and engaging with audiences to build brand loyalty.
• Content Strategist: Develops and oversees content marketing strategies to attract and retain customers through valuable content.
• Digital Analytics Manager: Analyzes data from digital marketing campaigns to optimize performance and drive business decisions.
• E-commerce Coordinator: Manages online sales strategies and operations, ensuring a seamless shopping experience for customers.

With the skills gained from this program, graduates will be well-equipped to navigate the evolving digital marketing landscape and contribute to the success of various organizations.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.