University Diploma - Marketing Management (Optional Co-op) at KPU - Kwantlen Polytechnic University - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-08-07

Program overview

The Diploma in Marketing Management at Kwantlen Polytechnic University is a comprehensive program tailored to equip students with a solid foundation in marketing. This program emphasizes essential business knowledge and skills, diving deep into the marketing discipline. Students will engage in projects with local businesses, providing them with invaluable real-world experience. Graduates of this program may also have the opportunity to further their education by pursuing a Bachelor of Business Administration (BBA) degree in various fields such as Entrepreneurial Leadership, Human Resources Management, or Marketing Management.

Program structure

The Diploma in Marketing Management is designed to be completed in a minimum of 60 credits. The program offers flexibility with multiple start dates, including Fall (September), Spring (January), and Summer (May). Students can choose to pursue the program with an optional Co-operative Education component, which allows them to gain practical work experience while studying. Key features of the program structure include:

Comprehensive curriculum covering essential marketing and business concepts.
Opportunity to engage in projects with local businesses.
Co-operative Education option available for hands-on experience.
Open intake type, allowing students to start in various semesters.

Students are encouraged to consult with a Melville School of Business advisor for course planning, especially if they wish to transition into a BBA program after completing their diploma.

Featured Experiences

The Diploma in Marketing Management offers several unique experiences that enhance the learning process:

Co-operative Education: Students can participate in paid work experience semesters, applying their academic knowledge in real-world settings.
Projects with Local Businesses: Engage in practical projects that provide insights into the marketing industry.
Work Semesters: Students can complete two full-time work semesters, alternating with academic study, to gain valuable experience.
Professional Development: Courses like COOP 1101 prepare students for career readiness.

Career Options

Graduates of the Diploma in Marketing Management can pursue a variety of career paths in Canada, including:

Marketing Coordinator: Responsible for coordinating marketing campaigns and strategies to promote products or services.
Brand Manager: Focuses on developing and maintaining a brand's image and identity in the market.
Digital Marketing Specialist: Works on online marketing strategies, including social media, SEO, and email marketing.
Sales Representative: Engages with customers to sell products and services, often requiring strong communication and negotiation skills.
Market Research Analyst: Analyzes market trends and consumer behavior to help businesses make informed decisions.

These roles highlight the diverse opportunities available to graduates, allowing them to apply their marketing knowledge in various industries.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit KPU - Kwantlen Polytechnic University official website

Last updated on 2025-08-07

Program overview

Academic Requirements

The Diploma in Marketing Management program at Kwantlen Polytechnic University has specific academic requirements that students must meet to be eligible for admission. Here are the key points:

The program requires a minimum GPA of 2.7 for students wishing to enter and participate in the Co-op Option.
Students must be in good academic standing with the University.
Completion of a minimum of 15 credits of undergraduate coursework is required for students intending to graduate with this diploma.

For international students, including those from Vietnam and other Asian countries, it is essential to meet the Faculty's Admission Requirements, which consist of KPU's undergraduate English Proficiency Requirement. Students are encouraged to contact LOA Portal's advisors for any clarification and support regarding these requirements.

Additionally, transcripts may be required to be evaluated by WES in some cases. Students should also be aware of the curricular requirements, which include completing 60 credits that encompass various business and marketing courses.

For those interested in the Co-operative Education option, students must declare their specialization and meet the GPA and credit completion requirements as outlined above. The program also includes specific prerequisite courses that must be completed to ensure a solid foundation in marketing management.

Language Requirements

To apply for the University Diploma in Marketing Management (Optional Co-op) at Kwantlen Polytechnic University, applicants must demonstrate English language proficiency through one of the following accepted tests:

Canadian Academic English Language Assessment (CAEL): Score of 70 or higher with no sub score less than 60, taken within the last two years from the term of admission.
Duolingo English Test: Score of 110 or higher, taken within the last two years from the term of admission.
International English Language Testing System (IELTS) Academic Test: overall band of 6.5 or higher, with a minimum 6.0 in each band, taken within the last two years from the term of admission.
Pearson Test of English (PTE): Score of 61 or higher, taken within the last two years from the term of admission.
Test of English as a Foreign Language (TOEFL): iBT 88 or higher, with no sub score less than 20, taken within the last two years from the term of admission.
Accuplacer: Reading score of 260, Writing score of 250 and WritePlacer Essay score of 6, or higher, taken within the last 2 years from the term of admission.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!