University Diploma - Public Relations (Optional Co-op)

Program Overview

The Diploma in Public Relations at KPU is designed to equip students with the essential skills and knowledge needed to thrive in the dynamic field of public relations and communications. This program emphasizes flexibility, allowing students to balance their studies with work commitments. With a focus on experiential learning, students benefit from the expertise of industry professionals who teach the courses. The curriculum is continuously updated to align with current industry standards, ensuring that graduates are well-prepared to meet the challenges of the digital landscape. This diploma not only stands alone but also serves as a valuable complement to other degrees, making it an excellent choice for those looking to enhance their career in public relations.

Program Structure

The Diploma in Public Relations is a two-year program that offers a comprehensive educational experience. Key features of the program structure include:

• Open intake, allowing students to start at various times throughout the year.
• Courses available year-round at both Surrey and Richmond campuses.
• Opportunity to complete the diploma as part of a degree, counting towards credits for a four-year BBA in Marketing or a BA in Journalism.
• Experiential learning opportunities through co-op work terms.
• Small classroom environments that foster personalized learning.

This program is tailored for students and professionals of varying experience levels, ensuring that everyone can benefit from the training provided.

Featured Experiences

The Diploma in Public Relations offers several unique features that enhance the learning experience:

• Co-op work terms that provide real-world experience in the public relations field.
• Hands-on experiential learning facilitated by instructors who are active professionals in the industry.
• Close collaboration with the professional public relations and communications community to ensure the curriculum remains relevant.
• Access to industry-standard tools and practices, preparing students for the demands of the job market.

These experiences are designed to give students a competitive edge as they enter the workforce.

Career Options

Graduates of the Diploma in Public Relations can pursue a variety of career paths in Canada, including:

• Communications Manager: Responsible for developing and implementing communication strategies to enhance an organization's image and engage stakeholders.
• Media Relations Specialist: Focuses on building and maintaining relationships with media outlets to promote positive coverage of the organization.
• Special Events Coordinator: Plans and executes events that promote the organization’s brand and engage the community.
• Information Officer: Acts as a liaison between the organization and the public, providing information and managing inquiries.
• Public Relations Consultant: Offers expert advice to organizations on how to manage their public image and communication strategies.

These roles highlight the diverse opportunities available to graduates, allowing them to make a significant impact in various sectors, including corporate, nonprofit, and government organizations.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.