Graduate Certificate - Sport Business Management (SB511)

Program Overview

Humber’s Sport Business Management graduate certificate program is designed to equip students for a successful career in the sport industry. This program emphasizes management skills and provides a comprehensive understanding of the Canadian sport landscape. Students will gain knowledge in various areas including sport marketing, sales, sponsorship, communications, and event planning. Additionally, the program focuses on developing practical business skills, human resources management, and administrative capabilities essential for thriving in the sport sector. Graduates will be well-prepared to enter the workforce with a solid foundation in both theoretical and practical aspects of sport business management.

Program Structure

The Sport Business Management program spans over 3 semesters, providing a robust framework for students to immerse themselves in the sport industry. The program offers various delivery options, including:

• In-Person Classes
• Online Asynchronous Courses
• Online Synchronous Courses
• Hybrid Courses

Students can choose their preferred delivery method during the enrollment process, allowing for flexibility in their learning experience. The program also includes an optional co-operative education component, where students can gain practical experience through paid work terms in their field of study. This hands-on approach enhances the learning experience and prepares students for real-world challenges in the sport business environment.

Featured Experiences

The Sport Business Management program offers several unique features that enhance the educational experience:

• Field Experience: Students participate in two field experience components, gaining practical skills and industry contacts across various sectors, including professional and amateur sports.
• Work-Integrated Learning: Opportunities to apply classroom knowledge in real-world settings through partnerships with industry leaders.
• Study Abroad Opportunities: Qualified students may participate in experiential learning trips, including visits to renowned facilities like IMG Academy.
• Professional Practicum: Students can engage in practice-based experiences under the supervision of experienced professionals.

Career Options

Graduates of the Sport Business Management program can pursue a variety of career paths in Canada, including:

• Event Coordinator: Responsible for planning and executing sports events, ensuring all logistics are managed effectively.
• Marketing Coordinator: Focuses on developing marketing strategies to promote sports teams, events, or products.
• Sponsorship Manager: Works to secure and manage sponsorship deals, enhancing revenue for sports organizations.
• Account Executive: Manages client relationships and sales for sports marketing agencies or teams.
• Communications Director: Oversees all communication strategies, including public relations and media outreach for sports organizations.

These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions to the sport industry.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.