Sport Business Management (graduate Certificate)

Program overview

The Sport Business Management program at Durham College is designed for students with previous post-secondary education, providing a fast track to the sports industry. This graduate certificate prepares graduates for successful careers in sport business management, equipping them with industry-relevant expertise. Over the course of two semesters, students gain specialized training in various aspects of sport management, including marketing, event coordination, and facility management. The program emphasizes hands-on experience through a four-month field placement, allowing students to apply their learning in real-world settings. With a focus on industry engagement, students participate in projects, field trips, and guest speaker sessions, helping them build a professional network and explore diverse career paths in the business of sport.

Program structure

The Sport Business Management program is structured to provide a comprehensive learning experience over a period of two semesters. The program includes:

• One semester of academic coursework
• One semester of field placement, totaling 500 hours of practical experience

This program is delivered in person, allowing students to engage directly with faculty and peers. Students will benefit from various program options, including:

• Hands-on projects and immersive field trips
• Guest speaker sessions with industry professionals
• Networking opportunities with local businesses through partnerships with Chambers of Commerce

Throughout the program, students will develop expertise in sport marketing, event management, and facility operations, preparing them for the competitive landscape of the sport industry.

Featured Experiences

The Sport Business Management program offers a variety of unique experiences that enhance learning and professional development:

• Field Placement: A 500-hour field placement provides students with hands-on experience in professional sport settings.
• Guest Speakers: Industry professionals share insights and experiences, helping students build their professional networks.
• Case Competitions: Students participate in competitions that challenge them to solve real-world business problems.
• Field Trips: Visits to leading sport organizations offer behind-the-scenes access and exposure to various career paths.
• Networking Events: Opportunities to connect with industry leaders and potential employers.

Career Options

Graduates of the Sport Business Management program can pursue a wide range of career opportunities in the sport industry. Some potential job titles include:

• Event/Game Day Coordinator: Responsible for planning and executing events, ensuring a seamless experience for attendees.
• Facility Manager: Oversees the operations and maintenance of sports facilities, ensuring they meet safety and operational standards.
• Program Coordinator: Manages specific programs or initiatives within a sports organization, focusing on development and execution.
• Sport Marketing Agency Representative: Works with clients to develop marketing strategies and campaigns for sports organizations.
• Sporting Goods Professional: Engages in sales and marketing of sporting goods, providing expertise to customers.
• Account Executive: Manages client relationships and develops business opportunities within the sport sector.
• Brand Manager: Responsible for developing and maintaining a brand's image and strategy in the sports market.
• Team Operations Manager: Oversees the day-to-day operations of a sports team, ensuring all aspects run smoothly.

These roles can be found in various settings, including professional sports teams, amateur sport organizations, community programs, and sporting goods manufacturers.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.