Program overview
Admission Requirements
Intakes

Last updated on 2025-04-21

Program overview

Program Overview

Aimed at college and university graduates, the Sport Business Management graduate certificate program is a fast-track to the sport industry. This program is designed to equip students with the specific skills, knowledge, attitudes, and experience necessary to thrive in the distinct enterprise of the sport industry. By enrolling in this program, students will gain advanced and intensive training that prepares them for various roles within the sports sector.

Program Structure

The Sport Business Management graduate certificate program is structured to provide a comprehensive learning experience over a period of two semesters. The program includes:

  • One semester of academic coursework
  • One semester of field placement, providing practical experience in the industry

This program is delivered in person, allowing students to engage directly with faculty and peers. Additionally, students will have access to numerous networking opportunities and experiential learning options, which are essential for personal and professional achievement in the sport industry.

Featured Experiences

  • Field Placement: A 500-hour field placement is integrated into the program, allowing students to gain hands-on experience in the sport industry.
  • Guest Speakers: Industry professionals will share their insights and experiences, providing students with valuable perspectives and networking opportunities.
  • Case Competitions: Students can participate in competitions that tackle real-world business challenges, enhancing their critical thinking and problem-solving skills.
  • Networking Opportunities: Membership to local Chambers of Commerce and Boards of Trade, connecting students with over 2,500 local businesses.

Career Options

Graduates of the Sport Business Management program can pursue various career paths in Canada, including:

  • Event/Game Day Coordinator: Responsible for planning and executing events, ensuring a seamless experience for attendees.
  • Facility Manager: Overseeing the operations and maintenance of sports facilities, ensuring they meet safety and operational standards.
  • Program Coordinator: Developing and managing sports programs, including scheduling and resource allocation.
  • Sport Marketing Agency Representative: Working with brands to promote their products and services within the sports industry.
  • Sporting Goods Professional: Engaging in sales and marketing for sporting goods manufacturers and retailers.
  • Account Executive: Managing client relationships and developing marketing strategies for sports organizations.
  • Brand Manager: Overseeing brand strategy and marketing initiatives for sports teams or products.
  • Team Operations Manager: Coordinating the day-to-day operations of a sports team, including logistics and team management.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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