Graduate Certificate - Advertising - Account Management (15051)

Program Overview

Are you ready to dive into the dynamic world of advertising? Humber’s Graduate Certificate in Advertising - Account Management is designed for those looking to blend strategy, creativity, and process management with essential communication skills. This program prepares you to manage client-focused creative processes effectively, whether in an advertising agency or a corporate marketing department. Over the course of three semesters, you will develop integrated communication plans that resonate with target audiences through various technologies. The program emphasizes collaboration, creativity, and project management, ensuring you are well-equipped to tackle the challenges of the advertising industry. With a strong focus on practical application, you will gain the confidence and skills needed to thrive in this fast-paced environment.

Program Structure

The Graduate Certificate in Advertising - Account Management spans three semesters, providing a comprehensive curriculum that balances theoretical knowledge with practical experience. The program structure includes:

• Engaging classes with industry guest speakers and real-world case studies.
• A mix of in-class and online courses to accommodate various learning styles.
• Work-integrated learning opportunities, including a Field Experience course in the final semester.
• Focus on digital and social marketing strategies, project management, and strategic brand management.
• Collaborative projects in the Ad Studio, where students from different advertising disciplines work together.

This program is designed to ensure that students not only learn the fundamentals of advertising but also apply them in real-world scenarios, preparing them for successful careers in the industry.

Featured Experiences

The Advertising - Account Management program offers several unique experiences that enhance learning and professional development:

• Field Experience: A hands-on opportunity to apply classroom knowledge in a real-world setting, committing 280 hours to practical application.
• Ad Studio: A collaborative environment where students from various advertising disciplines work together on creative projects, simulating real industry conditions.
• Engagement with industry professionals through guest lectures and networking events, providing insights into current trends and challenges in advertising.
• Work-integrated learning opportunities that connect academic learning with practical application, ensuring students are job-ready upon graduation.
• Interactive classes that include case studies and live client projects, fostering a deeper understanding of advertising practices.

Career Options

Graduates of the Advertising - Account Management program can pursue a variety of exciting career paths in Canada, including:

• Account Manager: Responsible for managing client relationships and ensuring that advertising campaigns meet client expectations.
• Advertising Project Manager: Oversees the planning and execution of advertising projects, coordinating between clients and creative teams.
• Digital Media Coordinator: Focuses on managing online advertising campaigns, analyzing performance metrics, and optimizing strategies.
• Brand Manager: Develops and implements marketing strategies to enhance brand awareness and drive sales.
• Social Media Strategist: Creates and manages social media campaigns, engaging with audiences and building brand loyalty.

These roles require a blend of creativity, strategic thinking, and strong communication skills, all of which are cultivated throughout the program. Graduates are well-prepared to enter the competitive advertising landscape and make a significant impact in their chosen fields.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.