Program overview
Admission Requirements
Intakes

Last updated on 2025-05-30

Program overview

Program Overview

The Bachelor of Creative Advertising program at Humber is designed for individuals who are not only creative but also possess a sense of humor and a knack for innovation. If you enjoy activities like writing, drawing, designing, or even creating content for social media, this program is tailored for you. It prepares students for exciting careers in advertising, such as art director, copywriter, or account executive. The program emphasizes hands-on learning, allowing students to apply theoretical knowledge in real-world scenarios. With a focus on personal and professional growth, students will build a strong portfolio and network with industry professionals. Graduates of this program have a high employment rate in advertising and related fields, making it a promising choice for aspiring creatives.

 

Program Structure

The Bachelor of Creative Advertising program spans 8 semesters, providing a comprehensive education in modern advertising practices. The program structure includes:

  • Hands-on learning experiences that bridge theory and practice.
  • Opportunities for field experience, allowing students to apply their skills in real-world settings.
  • Collaboration with industry professionals to enhance learning and networking.
  • Access to an in-house advertising agency, BuildingF, where students work on live client projects.
  • Optional co-operative education opportunities for paid work terms in the advertising field.

This program not only equips students with essential skills in art direction, copywriting, and account management but also encourages them to discover their unique creative strengths. The curriculum is designed to adapt to the evolving landscape of advertising, ensuring that graduates are well-prepared for their careers.

 

Featured Experiences

The Bachelor of Creative Advertising program offers several unique experiences that enhance the learning journey:

  • Field Experience: A 14-week practical application in the advertising industry, allowing students to gain valuable insights and skills.
  • BuildingF: Humber's in-house advertising agency where students work on real campaigns for actual clients, providing hands-on experience.
  • Work-Integrated Learning: Opportunities to engage in professional practicums and co-op placements, bridging academic learning with real-world application.
  • Collaborative Projects: Students work in industry-standard teams to develop effective advertising campaigns, fostering teamwork and creativity.
  • Networking Opportunities: Interaction with industry professionals and alumni, helping students build connections that can lead to future employment.

 

Career Options

Graduates of the Bachelor of Creative Advertising program can pursue a variety of exciting career paths in Canada, including:

  • Art Director: Responsible for the visual aspects of advertising campaigns, guiding the overall design and aesthetic.
  • Copywriter: Creates compelling written content for advertisements, focusing on engaging and persuasive messaging.
  • Creative Strategist: Develops innovative strategies to effectively communicate brand messages and engage target audiences.
  • Account Executive: Acts as a liaison between clients and the agency, managing client relationships and ensuring project success.
  • Creative Director: Oversees the creative process and team, ensuring that all advertising materials align with the brand's vision and goals.

With a strong foundation in creative skills and industry knowledge, graduates are well-equipped to thrive in various roles within the advertising sector, contributing to both traditional and digital marketing efforts.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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