Program overview
Admission Requirements
Intakes

Last updated on 2026-03-12

Program overview

Program Overview

The Bachelor of Creative Advertising (BoCA) program at Humber is designed for creative individuals who are passionate about the advertising industry. If you have a knack for writing, designing, or any form of artistic expression, this program is tailored for you. It prepares students for exciting careers as art directors, copywriters, creative strategists, or account executives. The program emphasizes hands-on learning, allowing students to apply theoretical knowledge in real-world scenarios. With a focus on personal and professional growth, students will develop a robust portfolio and gain valuable industry connections. Graduates of the BoCA program have a high employment rate in advertising and related fields, making it a solid choice for aspiring creatives.

Program Structure

The Bachelor of Creative Advertising program spans 8 semesters, providing a comprehensive education in modern advertising practices. The program structure includes:

  • Hands-on learning experiences that bridge theory and practice.
  • Field experience opportunities to apply skills in real-world settings.
  • Collaboration with industry professionals to enhance learning.
  • Access to state-of-the-art facilities and equipment.
  • Optional co-operative education for additional work experience.

Throughout the program, students will engage in various projects that foster creativity and innovation, preparing them for successful careers in the advertising industry.

Featured Experiences

The Bachelor of Creative Advertising program offers several unique experiences that enhance learning and professional development:

  • Field Experience: A 14-week practical application in the advertising field, allowing students to work with leading agencies.
  • Professional Practicum: Students gain practice-based experience under the supervision of industry professionals.
  • Co-operative Education: Optional paid work terms that provide real-world experience and enhance employability.
  • NEXT Agency: A student-run creative agency where top students collaborate on real client projects.
  • Competitions: Participation in national and international design competitions to showcase skills and creativity.

Career Options

Graduates of the Bachelor of Creative Advertising program can pursue a variety of exciting career paths in Canada, including:

  • Art Director: Responsible for the visual style and images in advertising campaigns, ensuring they align with the brand's message.
  • Copywriter: Creates compelling written content for advertisements, focusing on engaging the target audience.
  • Creative Strategist: Develops innovative strategies to effectively communicate brand messages and engage consumers.
  • Account Executive: Acts as a liaison between clients and the agency, managing client relationships and project execution.
  • Creative Director: Oversees the creative process and leads teams in developing advertising campaigns that resonate with audiences.

With a strong foundation in creative skills and industry knowledge, graduates are well-equipped to thrive in the dynamic advertising landscape.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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