College Diploma - Advertising And Graphic Design (04701)

Program Overview

Humber’s Advertising & Graphic Design diploma program is tailored to meet the growing industry demand for skilled advertising art directors and graphic designers. The curriculum emphasizes the development of essential skills such as strategic thinking, visual communication, and technical proficiency. Students will engage in hands-on projects that connect them with real clients through the in-house agency, NEXT. This program not only covers fundamental advertising and marketing concepts but also fosters collaboration among students from related programs. The first semester is shared with other media-related diplomas, allowing students the flexibility to switch their area of study in the second semester. With input from industry professionals, the program ensures that students are equipped with the latest skills and knowledge needed to thrive in the competitive advertising landscape.

Program Structure

The Advertising & Graphic Design diploma program spans 4 semesters, providing a comprehensive education in advertising and graphic design. The program is designed to be flexible, offering both online and block-based delivery options. Key features of the program structure include:

• Shared first semester with other media programs, allowing for interdisciplinary collaboration.
• Hands-on projects with real clients through the NEXT agency.
• Work-Integrated Learning opportunities, including field experiences and professional practicums.
• Optional co-operative education for gaining paid work experience in the field.

Students enrolling in January will experience four consecutive semesters with a shortened summer break. The program is designed to adapt to industry changes, ensuring that students receive relevant and up-to-date training.

Featured Experiences

• Field Experience course in the final semester, providing 140 hours of practical application in the industry.
• Professional Practice course that prepares students for securing their own field experiences.
• Opportunities to work on real-world client projects through the NEXT student-run creative agency.
• Collaboration with students from related programs, enhancing teamwork and communication skills.
• Access to mentorship from industry professionals and alumni through the NEXT agency.

Career Options

Graduates of the Advertising & Graphic Design diploma program can pursue a variety of career paths in Canada, including:

• Graphic Designer: Create visual concepts to communicate ideas that inspire, inform, or captivate consumers.
• Advertising Art Director: Oversee the visual aspects of advertising campaigns, ensuring that the design aligns with the client's vision.
• Marketing Coordinator: Develop and implement marketing strategies to promote products or services effectively.
• Web Designer: Design and create websites, focusing on user experience and visual aesthetics.
• Social Media Manager: Manage a brand's online presence, creating content and engaging with audiences across various platforms.

These roles leverage the skills acquired during the program, allowing graduates to thrive in the dynamic fields of advertising and graphic design.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.