Graduate Certificate - Advertising Copywriting (11621)

Program Overview

The Graduate Certificate in Advertising Copywriting at Humber College is designed for those aspiring to enter the advertising industry as copywriters, art directors, or account managers. This program offers a unique opportunity to learn essential skills in a collaborative environment that mirrors the real-world advertising landscape. Students will engage in team-based projects, fostering networking from day one. The program focuses on developing specialized skills to create effective advertising copy across various media, while also providing a solid understanding of marketing, branding, and strategic development. By the end of the program, students will have built a comprehensive portfolio that meets industry standards, preparing them for entry-level positions in the field.

Program Structure

The Graduate Certificate in Advertising Copywriting is structured over three semesters, providing an intensive learning experience. The program includes:

• Hands-on projects that simulate real-world advertising scenarios.
• Collaboration with peers from related advertising disciplines.
• Field experience opportunities to apply learned skills in practical settings.
• Online options available for flexible learning.

Students will participate in a Professional Practice course, which equips them with the skills needed to secure field experience. In the final semester, students will engage in a Field Experience course, committing 280 hours to practical application in the advertising industry. This program also offers optional co-operative education opportunities, allowing students to gain paid work experience that enhances their learning and career prospects.

Featured Experiences

The Advertising Copywriting program at Humber College includes several unique features that enhance the learning experience:

• Field Experience: Students gain hands-on experience in the industry, working on real projects.
• Professional Practicum: Offers practice-based experience under the supervision of industry professionals.
• Co-operative Education: Optional paid work terms that provide valuable industry experience.
• BuildingF: A collaborative initiative where students work with real clients to create strategic creative content.
• Networking opportunities with industry professionals from the start of the program.

Career Options

Graduates of the Advertising Copywriting program can pursue various career paths in Canada, including:

• Copywriter: Responsible for creating engaging and persuasive content for advertisements across various media.
• Content Strategist: Develops content strategies that align with marketing goals and enhances brand messaging.
• Account Manager: Acts as a liaison between clients and the agency, ensuring client needs are met and projects are delivered on time.
• Creative Director: Oversees the creative process and guides the creative team in developing advertising campaigns.
• Marketing Communications Specialist: Focuses on creating and implementing marketing strategies that effectively communicate brand messages to target audiences.

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