Graduate Certificate - Advertising - Art Direction (AD511)

Program Overview

At Humber, the Graduate Certificate in Advertising - Art Direction (AD511) offers a unique opportunity for individuals looking to enter the advertising industry as art directors. This program is ideal for those with backgrounds in graphic design, digital and visual creative arts, branding, interaction or digital experience design, film, or photography. It focuses on developing specialized skills in art direction within the advertising sector.

The program emphasizes hands-on learning through real agency models, collaborations with Advertising Copywriting students, and networking opportunities from day one. With expert faculty who are industry professionals, students will gain a comprehensive understanding of advertising art direction, design, and copywriting, combined with marketing and branding strategies. This equips graduates to create effective advertising solutions across various media, building a portfolio that meets industry standards.

Program Structure

The Graduate Certificate in Advertising - Art Direction is structured over a 3-semester period, providing a comprehensive learning experience. The program is designed to be flexible, offering various delivery options to accommodate different learning styles. Key features of the program structure include:

• Focused classes that build essential skills in art direction.
• Hands-on strategies in the classroom with live client projects.
• Collaboration with peers in Advertising Copywriting.
• Networking opportunities through events like the annual portfolio showcase.
• Work-Integrated Learning (WIL) components, including a field experience course in the final semester.

Students will engage in a mix of in-person, online, and hybrid courses, allowing for a tailored educational experience. The program also includes optional co-operative education opportunities, enabling students to gain practical experience in the advertising field.

Featured Experiences

• Field Experience course in the final semester, providing 280 hours of practical application in the advertising industry.
• Collaboration with real clients through live briefs, enhancing hands-on learning.
• Networking events and industry partnerships to connect students with potential employers.
• Participation in national and international advertising competitions to showcase student work.
• Access to mentorship opportunities through industry professionals and faculty connections.

Career Options

Graduates of the Graduate Certificate in Advertising - Art Direction can pursue various career paths in the advertising industry. Here are some potential job roles:

• Art Director: Responsible for the visual style and images in advertising campaigns, ensuring that the design aligns with the client's vision.
• Creative Director: Oversees the creative process and leads a team of designers and copywriters to develop innovative advertising strategies.
• Graphic Designer: Creates visual content for advertisements, including layouts, logos, and promotional materials.
• Brand Strategist: Develops brand strategies that resonate with target audiences, focusing on brand identity and messaging.
• Advertising Copywriter: Crafts compelling copy for advertisements, working closely with art directors to create cohesive campaigns.

These roles require a blend of creativity, strategic thinking, and collaboration, making the skills gained in this program invaluable for a successful career in advertising.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.