Sport And Event Marketing

Program Overview

The Sport and Event Marketing program at Fanshawe College is a one-year post-graduate program designed for students who wish to specialize in marketing within the sports and event management sectors. This program builds on existing post-secondary education in marketing, providing students with functional knowledge and skills essential for success in various areas, including professional and amateur sports organizations, minor sports associations, and sports-related businesses. Students will gain a comprehensive understanding of the marketing landscape in the sports industry, preparing them for a dynamic career in this exciting field.

Program Structure

The Sport and Event Marketing program is structured to be completed in 45 weeks. It offers both full-time and part-time options, allowing students to choose the format that best fits their lifestyle. The program includes:

• Full-time in-class format for immersive learning experiences.
• Part-time online (asynchronous) format for flexibility.
• Internship opportunities with marketing partners to gain real-world experience.
• Focus on digital marketing skills, including Google Analytics and social media strategies.

This structure ensures that students not only learn theoretical concepts but also apply them in practical settings, enhancing their employability upon graduation.

Featured Experiences

• Internship opportunities with Fanshawe’s Kinlin School of Business marketing partners.
• Hands-on experience in non-profit event marketing, festivals, and sporting events.
• Development of digital marketing skills, including sponsorship activation and social media engagement.
• Building long-lasting relationships with industry partners to enhance personal branding.
• Access to leadership training tailored for sports management professionals.

Career Options

Graduates of the Sport and Event Marketing program can pursue a variety of exciting career opportunities in Canada, including:

• Field Marketing Specialist: Implement regional marketing plans for sports and culture while managing budgets effectively.
• Live Events Coordinator: Facilitate exceptional fan experiences during live events for professional and amateur sports teams.
• Director, Brand Marketing Communications: Create and implement marketing strategies to support business goals.
• Public Relations Manager: Manage communication strategies and public image for sports organizations.
• Manager of Game-Day Operations: Oversee all aspects of event execution on game days, ensuring a seamless experience for fans.

These roles require strong leadership, initiative, and communication skills, all of which are emphasized throughout the program.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.