Sport And Event Marketing

Program Overview

The Sport and Event Marketing program at Fanshawe College is a one-year Ontario College Graduate Certificate designed for graduate students looking to enhance their marketing skills specifically within the sports industry. This program leverages existing post-secondary education in marketing, focusing on the functional knowledge and skills necessary for promotion and marketing in various sports-related sectors. Students will gain insights into professional and amateur sports organizations, minor sports associations, and other related businesses, preparing them for a dynamic career in sports and event management.

Program Structure

The Sport and Event Marketing program spans a duration of 45 weeks and is available in both full-time and part-time formats. Here are some key features of the program structure:

• Full-time in-class format with September and January admissions.
• Part-time online format available for those who prefer asynchronous learning.
• Real work experience through internships with marketing partners of Fanshawe’s Kinlin School of Business.
• Focus on developing digital marketing skills, including Google Analytics and social media strategies.
• Opportunities to build long-lasting relationships with industry partners.

Students are encouraged to engage deeply with non-profit event marketing, festivals, and sporting events, ensuring a comprehensive learning experience that prepares them for various roles in the industry.

Featured Experiences

• Internship opportunities with marketing partners, providing real-world experience in the sports and event industry.
• Hands-on learning in digital marketing, including Google Analytics and social media engagement.
• Focus on non-profit event marketing and the organization of festivals and sporting events.
• Development of key leadership skills essential for successful sports management professionals.
• Access to a part-time, fully online version of the program for flexible learning.

Career Options

Graduates of the Sport and Event Marketing program can pursue a variety of exciting career opportunities in Canada, including:

• Field Marketing Specialist: Implement regional marketing plans for sports and culture while managing budgets effectively.
• Live Events Coordinator: Facilitate exceptional fan experiences during live events for professional and amateur sports teams.
• Director of Brand Marketing Communications: Create and implement marketing strategies to support business goals.
• Public Relations Manager: Manage communication strategies and public image for sports organizations.
• Manager of Game-Day Operations: Oversee all aspects of event management on game days, ensuring smooth operations.

These roles require strong leadership, initiative, and communication skills, all of which are emphasized throughout the program, preparing graduates to excel in their chosen careers.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.