Last updated on 2025-11-14
Program Overview
The Bachelor of Commerce in Sport and Event Management at the University of Guelph is designed to equip students with essential skills for a successful career in the sports industry. This program emphasizes a blend of theoretical knowledge and practical experience, focusing on key areas such as sponsorship, media relations, event hosting, and stakeholder engagement. Through a combination of lecture-based and experiential learning formats, students will gain a comprehensive understanding of the sports sector, preparing them for various roles within this dynamic field.
Program Structure
The Bachelor of Commerce in Sport and Event Management offers a robust curriculum that combines core commerce courses with specialized knowledge in sports management. The program is structured as follows:
- Program Length: Typically spans four years for full-time students.
- Learning Formats: Available in both in-person and fully online formats.
- Co-op Option: Students can enhance their learning experience through a co-op program, providing over 20 months of real-world experience.
- Experiential Learning: Includes community-based projects, guest lectures, and case competitions.
This structure ensures that students not only learn theoretical concepts but also apply them in real-world settings, making them well-prepared for their future careers.
Featured Experiences
- Engagement in interdisciplinary sport studies through various commerce courses.
- Opportunities for community-based group projects that extend learning beyond the classroom.
- Access to guest lecturers from the industry, providing insights and networking opportunities.
- Participation in in-class simulations and case-based learning to bridge theory with practice.
- Co-op experiences that may include supporting national championships and event marketing for professional sports teams.
- Connections with the Guelph Sports Management Association for networking and job fairs.
Career Options
Graduates of the Bachelor of Commerce in Sport and Event Management can pursue a variety of career paths in Canada, including:
- Event Coordinator: Responsible for planning and executing events, ensuring all aspects run smoothly.
- Sports Marketing Manager: Focuses on promoting sports teams or events, developing marketing strategies to engage fans.
- Sports Sponsorship Manager: Works to secure sponsorships for events and teams, managing relationships with sponsors.
- Media Relations Specialist: Handles communications between sports organizations and the media, crafting press releases and managing public image.
- Facility Manager: Oversees the operations of sports facilities, ensuring they are maintained and ready for events.
These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions to the sports industry.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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