Bachelor Of Commerce - Sport And Event Management (GBX)

Program overview

The Bachelor of Commerce in Sport and Event Management at the University of Guelph is designed to equip students with essential skills for a successful career in the sports industry. This program emphasizes a blend of theoretical knowledge and practical experience, focusing on key areas such as sponsorship, media, event hosting, and stakeholder engagement. Students will benefit from a comprehensive curriculum that integrates commerce courses in marketing, accounting, economics, human resource management, and strategy. The program aims to prepare graduates for various roles within the dynamic field of sports, ensuring they are well-versed in organizational leadership and industry practices.

Program structure

The Bachelor of Commerce in Sport and Event Management offers a flexible learning format to cater to diverse student needs. The program can be pursued in various ways:

• In-person: This format allows students to engage in hands-on experiences, including guest lectures, case competitions, and connections with Lang’s International Institute for Sport Business and Leadership.
• Co-op: Students can enhance their learning through a co-op option, gaining over 20 months of real-world experience that bridges academic studies with professional careers.
• Online: A fully asynchronous online program is available, allowing students to complete the degree in as little as 3 years. However, students in this format cannot take in-person courses.

This program structure ensures that students receive a well-rounded education while accommodating their individual learning preferences and career aspirations.

Featured Experiences

The Sport and Event Management program at the University of Guelph offers a variety of unique experiences that enhance student learning and professional development:

• Engagement in interdisciplinary sport studies through commerce courses.
• Community-based group projects that extend learning beyond traditional lectures.
• Guest lecturers from the industry providing insights and networking opportunities.
• In-class simulations and case-based learning to apply theoretical knowledge in practical scenarios.
• Access to the Guelph Sports Management Association, which hosts an annual job fair for networking with industry employers.
• Co-op experiences that include supporting national championships, event marketing for professional sports teams, and measuring the impact of sports and events.

Career Options

Graduates of the Bachelor of Commerce in Sport and Event Management can pursue a variety of career paths in Canada, including:

• Event Coordinator: Responsible for planning and executing events, ensuring all logistics are managed effectively.
• Sports Marketing Manager: Focuses on promoting sports teams or events, developing marketing strategies to engage fans and sponsors.
• Public Relations Specialist: Manages communication between sports organizations and the public, enhancing the organization's image.
• Sports Analyst: Analyzes data related to sports performance and market trends to provide insights for teams and organizations.
• Facility Manager: Oversees the operations of sports facilities, ensuring they are maintained and meet the needs of events and teams.

These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions to the sports industry.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.