Honours Bachelor Of Commerce (Digital Marketing)

Program Overview

The Honours Bachelor of Commerce (Digital Marketing) at Fanshawe College is a comprehensive four-year degree program designed to equip students with essential business knowledge and specialized skills in digital marketing. This program combines core business principles such as management, accounting, and human resources with advanced training in digital marketing techniques. Students will learn about brand management, media integration, analytics, and strategic website management, ensuring they are well-prepared for the dynamic marketing landscape.

Program Structure

The Honours Bachelor of Commerce (Digital Marketing) program spans a duration of 120 weeks, providing a robust educational experience. The program is structured as follows:

• Core business fundamentals are integrated with specialized digital marketing courses.
• Students have the option to complete a paid Co-operative Education work term, gaining practical experience in the field.
• The program is available in both full-time and part-time formats, with online options for flexibility.
• Students can select from various specializations, including Accounting and Human Resources, during their studies.
• Graduates may pursue further education, such as a Master’s degree or graduate certificates.

Fanshawe College also offers a unique opportunity for students to change their specialization before the second year without extending their program length.

Featured Experiences

• The program includes a mandatory paid Co-operative Education work term, allowing students to gain hands-on experience in the marketing field.
• Students will have access to consultants who provide guidance and support as they transition from classroom learning to real-world applications.
• Fanshawe College is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer designation.
• Students can participate in study abroad opportunities, enhancing their global perspective and cultural understanding.

Career Options

Graduates of the Honours Bachelor of Commerce (Digital Marketing) program can explore a variety of career paths in Canada, including:

• Digital Marketing Specialist: Focuses on enhancing customer engagement and optimizing the overall customer experience.
• Digital Content Coordinator: Manages graphic design, digital content strategy, and social media efforts to support sales.
• Growth Marketing Manager: Utilizes creative marketing and data analysis skills to drive impactful marketing strategies.
• Marketing Coordinator: Supports promotional activities by implementing tactics outlined in marketing plans.
• Market Research Analyst: Conducts research and analysis to inform marketing strategies and business decisions.

These roles leverage the comprehensive training provided in the program, preparing graduates to thrive in various marketing environments.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.