Fashion Marketing And Management

Program Overview

The Fashion Marketing and Management program at Fanshawe College is designed for those who have a passion for fashion and a keen business sense. This program merges the worlds of fashion marketing and management, equipping students with the necessary skills to thrive in various industries, including apparel, home goods, giftware, and accessories. By combining business, visual, and technology courses, students will graduate prepared for careers in retail management, visual merchandising, digital marketing, social media management, and brand development. This comprehensive education ensures that graduates are well-versed in the dynamic and ever-evolving fashion industry.

Program Structure

The Fashion Marketing and Management program is structured as a 60-week diploma course, providing a thorough exploration of the retail industry. The program is designed to enhance students' understanding of business, technology, and visual presentation, with a focus on practical experience and forward-thinking global trends. Key features of the program structure include:

• Duration: 60 weeks
• Full-time offerings available
• Co-op opportunities to gain real-world experience
• Hands-on learning through the student-run retail store, Live Chic
• Networking opportunities with industry professionals

Students will engage in various activities that prepare them for a successful career in the fashion industry, including managing retail operations and participating in cooperative education experiences.

Featured Experiences

The Fashion Marketing and Management program offers several unique experiences that enhance learning and career readiness:

• Co-op Opportunities: Students can gain invaluable workplace experience through cooperative education placements.
• Live Chic: A student-run online and retail store where students manage buying, sales, inventory, and marketing.
• Networking Events: Opportunities to connect with industry professionals and build valuable relationships.
• Hands-on Learning: Practical experience in visual merchandising and retail operations.
• Software Training: Instruction in Microsoft Office and Adobe Creative Suite to prepare students for industry demands.

Career Options

Graduates of the Fashion Marketing and Management program can pursue a variety of exciting career paths in Canada, including:

• Merchandising Manager: Responsible for maintaining high visual standards and refreshing inventory to attract customers.
• Visual Presentation Associate: Supports merchandising teams by creating and maintaining visual displays in retail environments.
• Digital Marketing Assistant: Engages clients through social media platforms to drive brand awareness and website traffic.
• Inventory Buyer: Sources products for online retail businesses, ensuring a successful merchandise mix.
• Retail Manager: Oversees daily operations of retail stores, focusing on sales, customer service, and staff management.

With a strong foundation in fashion marketing and management, graduates are well-equipped to enter the competitive job market and make their mark in the fashion industry.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.