Last updated on 2025-11-21
Program overview
The Combined Degree program at Ivey Business School allows students to earn two degrees simultaneously: an Honours Bachelor of Business Administration (HBA) and an Honours Bachelor of Arts (BA) in Media and Communication Studies. This unique program is designed to provide a comprehensive understanding of both business and media, equipping students with the skills necessary for a successful career in various fields. By integrating business acumen with media expertise, graduates are well-prepared to navigate the complexities of today’s dynamic job market. The program emphasizes a blend of theoretical knowledge and practical application, ensuring that students are ready to tackle real-world challenges.
Program structure
The Combined Degree program is structured to be completed over a five-year period. During the first two years, students will focus on foundational courses in both business and their chosen area of study within the Faculty of Arts and Humanities. The program is divided into the following key components:
- Years 1 and 2: Students are registered in the Faculty of Arts and Humanities, following the normal curriculum for their chosen module.
- Year 3: Students transition into the HBA program, where they begin to specialize in business courses.
- Years 4 and 5: Students continue in the combined program, integrating business courses with required courses in Media and Communication Studies.
This structure allows students to gain a well-rounded education, combining essential business skills with in-depth knowledge of media and communication. The program also offers opportunities for co-op placements and internships, providing valuable hands-on experience in the field.
Featured Experiences
- Co-op placements that provide real-world experience in business and media environments.
- Opportunities for internships that enhance practical skills and industry connections.
- Access to joint partner programs that may offer additional learning experiences.
- Engagement in collaborative projects that foster teamwork and innovation.
- Participation in workshops and seminars led by industry professionals.
Career Options
- Marketing Manager: Develops and implements marketing strategies to promote products and services, focusing on market research and consumer behavior.
- Public Relations Specialist: Manages communication between organizations and the public, crafting press releases and handling media inquiries.
- Media Planner: Analyzes target audiences and selects appropriate media channels to maximize advertising effectiveness.
- Content Strategist: Creates and oversees content strategies for various platforms, ensuring alignment with business goals and audience engagement.
- Brand Manager: Responsible for maintaining and enhancing a brand's image, developing marketing campaigns, and analyzing market trends.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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