Advertising And Marketing Communications

Program Overview

Master the essentials of advertising in just two years with Sheridan's Advertising and Marketing Communications diploma. This program is designed to equip students with the skills needed to create multimedia advertising for a digital world. Students will learn to identify lucrative target audiences, develop integrated media plans, and create dynamic social media strategies. The program emphasizes hands-on learning, allowing students to engage in real-world simulations and projects that mirror the work of advertising professionals. With a focus on digital tools and analytics, graduates will be well-prepared to thrive in a connected world.

Program Structure

The Advertising and Marketing Communications diploma program at Sheridan is structured to be completed in a 2-year format, with an option for an accelerated 16-month format starting in January. Key features of the program structure include:

• Hands-on learning through group projects and workshops.
• Access to industry-leading technology platforms and cloud-based software.
• Opportunity to add a third year for those seeking real-world work experience, culminating in an advanced diploma.
• Membership with the Canadian Marketing Association (CMA) for networking and professional development.
• Engagement in external networking events, guest speakers, and career fairs.

This comprehensive structure ensures that students not only learn theoretical concepts but also apply them in practical settings, preparing them for successful careers in advertising and marketing communications.

Featured Experiences

The Advertising and Marketing Communications program offers a variety of unique experiences that enhance learning and professional development:

• Co-op opportunities for real-world work experience.
• Access to industry events and guest speakers to gain insights from professionals.
• Participation in networking events organized by the Canadian Marketing Association.
• Hands-on simulations that allow students to run digital marketing campaigns.
• Access to Sheridan EDGE, an entrepreneurship hub for developing business skills.

These experiences are designed to provide students with practical skills and industry connections that are invaluable in the advertising and marketing field.

Career Options

Graduates of the Advertising and Marketing Communications program can pursue a variety of exciting career opportunities in Canada, including:

• Social Media Specialist: Manage and create content for social media platforms to enhance brand visibility and engagement.
• Integrated Campaign Planner: Develop and execute comprehensive marketing campaigns across multiple channels.
• Content Creator: Produce engaging content for various media, including blogs, videos, and social media.
• Digital Communications Specialist: Oversee digital marketing strategies and analyze performance metrics to optimize campaigns.
• Assistant Media Planner or Buyer: Assist in planning and purchasing advertising space across different media platforms.

These roles leverage the skills acquired during the program, preparing graduates to thrive in the dynamic advertising and marketing landscape.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.