Advanced College Diploma - Business Administration - Marketing (PBAMC) (co-op)

Program Overview

Unlock your potential with Sheridan's transformative Business Administration – Marketing advanced diploma. This three-year program is designed for aspiring professionals ready to make an impact in the marketing industry. It combines expert-led instruction with a cutting-edge curriculum and a valuable work-integrated learning experience. Students will gain practical, in-demand skills while applying their knowledge in real-world settings, ensuring they are not only career-ready but also confident and connected within the marketing field. The program emphasizes hands-on, experiential learning through real-world projects, simulations, and case studies, preparing graduates to thrive in today's fast-paced marketing landscape.

Program Structure

The Business Administration – Marketing program is structured over a duration of three years at the Hazel McCallion Campus in Mississauga. The program includes:

• Hands-on learning through real-world projects and simulations.
• Work-integrated learning options, including a co-op or field placement in the final semester.
• Access to specialized courses that build digital fluency and career flexibility.
• Opportunities to earn a professional certificate after graduation.

Students can choose between two pathways in their final semester:

• Field Placement: An internship in a marketing, sales, or advertising role.
• Onsite Agency Experience: Managing clients and delivering communication needs under professional guidance.

This structure ensures that students graduate with a competitive edge and are well-prepared for diverse career paths in marketing.

Featured Experiences

The Business Administration – Marketing program offers several unique features that enhance the learning experience:

• Co-op Option: Students can gain real-world experience through a co-op placement.
• Onsite Agency Experience: Work on campus managing real clients and projects.
• Membership to Sheridan EDGE: A hub for entrepreneurship that provides resources and networking opportunities.
• Membership to the Canadian Marketing Association: Access to exclusive events and professional development.
• Work-Integrated Learning: Practical experience that bridges classroom learning with industry practice.

These experiences are designed to equip students with the skills and confidence needed to succeed in the marketing field.

Career Options

Graduates of the Business Administration – Marketing program can pursue a variety of career opportunities in Canada, including:

• Associate Brand Manager: Responsible for managing brand strategies and marketing campaigns.
• Sales Account Manager: Focuses on building and maintaining client relationships to drive sales.
• Business Development Analyst: Analyzes market trends to identify growth opportunities for the business.
• Digital Marketing Analyst: Utilizes data to optimize online marketing strategies and campaigns.
• Content Marketing Manager: Develops and oversees content strategies to engage target audiences.
• SEO/SEM Manager: Manages search engine optimization and marketing efforts to increase online visibility.
• Insights Analyst: Gathers and interprets data to provide actionable insights for marketing strategies.
• Direct Marketing Manager: Plans and executes direct marketing campaigns to reach potential customers.

These roles highlight the diverse career paths available to graduates, ensuring they are well-prepared to enter the competitive marketing landscape.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.