Business Administration – Marketing

Program Overview

Unlock your potential with Sheridan's transformative Business Administration – Marketing program. This three-year advanced diploma is designed for aspiring professionals eager to make an impact in the marketing industry. The program combines expert-led instruction with a cutting-edge curriculum and valuable work-integrated learning experiences. Students will gain practical, in-demand skills while applying their knowledge in real-world settings, ensuring they are not only career-ready but also confident and connected within the marketing field. With a focus on hands-on, experiential learning, graduates will emerge equipped to thrive in today's fast-paced marketing landscape.

Program Structure

The Business Administration – Marketing program is structured to provide a comprehensive educational experience over a duration of three years. The program includes:

• Full-time study at the Hazel McCallion Campus in Mississauga.
• Hands-on learning through real-world projects, simulations, and case studies.
• Work-integrated learning options, including a co-op or field placement in the final semester.
• Access to the Sheridan EDGE entrepreneurship hub for additional skills development.
• Membership in the Canadian Marketing Association for networking and professional development.

Students will also have the opportunity to earn a professional certificate after graduation, enhancing their qualifications and career prospects.

Featured Experiences

The Business Administration – Marketing program offers several unique features to enhance the learning experience:

• Co-op Option: Students can participate in a co-op placement, gaining real-world experience in marketing, sales, or advertising roles.
• Field Placement: In the final semester, students can choose to undertake an internship, working in a real job while receiving support for resume and portfolio development.
• Onsite Agency Experience: Alternatively, students can manage clients and deliver communication needs under the guidance of marketing professionals while working on campus.
• Entrepreneurship Hub: All students receive a free membership to Sheridan EDGE, which includes access to learning modules, exclusive events, and personalized guidance from faculty advisers.
• Canadian Marketing Association Membership: This membership provides access to industry insights, networking opportunities, and professional development resources.

Career Options

Graduates of the Business Administration – Marketing program can pursue a variety of career paths in Canada, including:

• Associate Brand Manager: Responsible for developing and executing brand strategies to enhance market presence.
• Sales Account Manager: Manages client accounts, ensuring customer satisfaction and driving sales growth.
• Business Development Analyst: Analyzes market trends and identifies opportunities for business expansion.
• Digital Marketing Analyst: Focuses on online marketing strategies, analyzing data to improve digital campaigns.
• Content Marketing Manager: Develops and oversees content strategies to engage target audiences and drive brand awareness.
• SEO/SEM Manager: Optimizes website content and manages search engine marketing campaigns to increase visibility.
• Insights Analyst: Utilizes data analysis to provide insights that inform marketing strategies and business decisions.
• Direct Marketing Manager: Plans and executes direct marketing campaigns to reach specific customer segments.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.