Business Marketing

Program Overview

Get ready for a career in marketing, advertising, promotions, or sales with a 2-year Business Marketing diploma at Sheridan's Pilon School of Business. This program is designed for driven individuals eager to make their mark in the marketing world. Led by faculty renowned for their industry insight, the curriculum is continuously updated to reflect the latest marketing trends and technologies. Students will gain practical, career-ready skills that align with today’s evolving business landscape, ensuring they are well-prepared for the challenges of the marketing industry.

Program Structure

The Business Marketing program at Sheridan is structured to provide a comprehensive education over a duration of 2 years. Students have the option to fast-track their studies by starting in January, allowing them to complete the program in a 16-month accelerated format. Key features of the program structure include:

• Hands-on learning experiences that go beyond traditional classroom settings.
• Collaboration on creative campaigns and tackling industry challenges through various activities.
• Access to industry-recognized certifications that enhance employability.
• Opportunities for entrepreneurship through the Sheridan EDGE membership.
• Free membership to the Canadian Marketing Association for networking and professional development.

Students will engage in a variety of learning methods, including simulations, case studies, and practical assignments, ensuring they graduate with the skills necessary to thrive in the fast-paced marketing environment.

Featured Experiences

The Business Marketing program offers several unique experiences that enhance learning and professional development:

• Hands-on Learning: Students participate in real-world marketing projects and simulations.
• Industry Certifications: The program includes built-in certifications that are recognized in the marketing industry.
• Entrepreneurship Hub: Access to Sheridan EDGE, which provides resources and support for aspiring entrepreneurs.
• Networking Opportunities: Free membership to the Canadian Marketing Association, connecting students with industry professionals.
• Accelerated Format: Option to complete the program in a shorter time frame by starting in January.

Career Options

Graduates of the Business Marketing diploma program can pursue a variety of career paths in Canada, including:

• Associate Product Manager: Assists in the development and marketing of products, ensuring they meet customer needs.
• Marketing Assistant: Supports marketing teams in executing campaigns and conducting market research.
• Sales Representative: Engages with clients to sell products and services, often requiring strong interpersonal skills.
• Digital Marketing Assistant: Focuses on online marketing strategies, including social media and email marketing.
• Social Media Strategist: Develops and implements social media strategies to enhance brand presence and engagement.
• Agency Account Assistant: Works with clients to manage accounts and ensure satisfaction with marketing services.
• Marketing Promotions Manager: Plans and executes promotional campaigns to boost product visibility and sales.
• Business Development Manager: Identifies growth opportunities and builds relationships to expand business reach.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.