Marketing – Business

Program overview

Enroll in the Business Marketing program at Durham College to gain a comprehensive marketing diploma. This dynamic program is designed to equip students with the latest trends, technologies, and developments in business marketing. Graduates will possess industry-ready skills that employers are actively seeking. The curriculum emphasizes real-world applications, allowing students to design and implement effective marketing campaigns while utilizing advanced digital tools. Through various projects and case studies, students will engage in practical learning experiences that mirror real-life business scenarios, ensuring they are well-prepared for the marketing landscape.

Program structure

The Business Marketing program at Durham College is structured over four semesters, providing a robust foundation in both business and marketing. The program is delivered in person, allowing for direct interaction with faculty and peers. Key features of the program structure include:

• Hands-on experience with industry-standard tools and technologies.
• Opportunities for internships and industry collaborations.
• Real-world projects that enhance practical skills.
• Part-time options available for flexible learning.

This program is designed to ensure that students not only learn theoretical concepts but also apply them in practical settings, preparing them for successful careers in marketing.

Featured Experiences

The Business Marketing program offers a variety of unique experiences that enhance learning and professional development:

• Internships with local businesses to gain real-world experience.
• Collaborative projects with industry partners, providing insights into current market trends.
• Access to advanced digital marketing tools, including AI-driven platforms.
• Engagement in case studies that reflect authentic marketing challenges.
• Networking opportunities through membership in local Chambers of Commerce and Boards of Trade.

These experiences are designed to prepare students for the demands of the marketing industry and to build valuable professional connections.

Career Options

Graduates of the Business Marketing program can pursue a variety of exciting career paths in Canada. Here are some potential job roles:

• Digital Marketing Specialist: Focuses on online marketing strategies to enhance brand visibility and engagement.
• Social Media Coordinator: Manages social media platforms, creating content and analyzing engagement metrics.
• Marketing Coordinator: Assists in the development and execution of marketing campaigns and strategies.
• Content Creation Specialist: Develops engaging content for various platforms to attract and retain customers.
• Marketing Data Analyst: Analyzes market data to inform marketing strategies and improve campaign effectiveness.

These roles are essential across various industries, including media, entertainment, sports, and retail, ensuring that graduates have a wide range of opportunities to choose from.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.