Program overview
Admission Requirements
Intakes

Last updated on 2025-04-21

Program overview

Program Overview

Enroll in our Business Marketing program at Durham College to earn a comprehensive marketing diploma. This program is designed to enhance your business marketing expertise and prepare you for a successful career in the marketing field. With a focus on practical skills and real-world applications, students will gain valuable insights into the marketing industry.

Program Structure

The Business Marketing program at Durham College is structured to provide students with a thorough understanding of marketing principles and practices. The program is delivered in person and spans over four semesters. Here are some key features of the program structure:

  • Comprehensive curriculum covering various aspects of marketing.
  • Hands-on learning experiences to apply theoretical knowledge.
  • Opportunities for networking and collaboration with industry professionals.
  • Access to resources and support from the Faculty of Business and Information Technology.

This program is ideal for those looking to build a solid foundation in marketing and develop the skills necessary to thrive in a competitive business environment.

Featured Experiences

  • Co-operative Education Programs that provide real-world work experience.
  • Experiential learning opportunities to apply marketing concepts in practical settings.
  • Access to industry events and networking opportunities.
  • Support from faculty with extensive industry experience.

Career Options

Graduates of the Business Marketing program can pursue a variety of career paths in Canada. Here are some potential job options:

  • Marketing Coordinator: Responsible for coordinating marketing campaigns and initiatives to promote products and services.
  • Brand Manager: Focuses on developing and maintaining a brand's image and identity in the market.
  • Digital Marketing Specialist: Works on online marketing strategies, including social media, SEO, and email marketing.
  • Market Research Analyst: Analyzes market trends and consumer behavior to inform marketing strategies.
  • Sales Representative: Engages with clients to sell products and services, often requiring strong marketing knowledge.

These roles highlight the diverse opportunities available to graduates, allowing them to leverage their marketing skills in various industries.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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