Program overview
Admission Requirements
Intakes

Last updated on 2025-04-15

Program overview

Program Overview

MacEwan University’s Public Relations diploma program is designed to equip students with the essential skills needed for a successful career in communications. This program is particularly beneficial for individuals who have previous post-secondary education and are looking to transition into the field of public relations. With a focus on practical experience, students can expect to gain valuable insights and hands-on training that will prepare them for the dynamic world of communications.

Program Structure

The Public Relations diploma program at MacEwan University is structured to provide a comprehensive education in a short time frame. Key details include:

  • Program Length: Less than one year
  • Work Placement: An eight-week work placement in the final term to gain practical experience
  • Credits: Previous post-secondary credits can be applied towards the program
  • Flexibility: Suitable for both full-time students and those already in the communications industry looking to expand their skills

Featured Experiences

  • Hands-on training through a practical work placement
  • Opportunity to gain real-world experience in the communications field
  • Preparation for immediate employment upon graduation
  • Access to a network of professionals in the public relations industry

Career Options

Graduates of the Public Relations diploma program can pursue various career paths in Canada, including:

  • Public Relations Specialist: Develops and implements communication strategies to enhance a company's image and manage public perception.
  • Communications Coordinator: Manages internal and external communications, ensuring consistent messaging across all platforms.
  • Media Relations Officer: Acts as a liaison between the organization and the media, crafting press releases and managing media inquiries.
  • Event Planner: Organizes and coordinates events to promote a brand or product, ensuring all logistics are handled smoothly.
  • Social Media Manager: Develops and executes social media strategies to engage audiences and promote brand awareness.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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