Business – Marketing (Online)

Program Overview

Centennial College's Business – Marketing program will prepare you to be the essential link between an organization and its customer base. You'll start this diploma program by learning business basics such as accounting, organizational behaviour, business software, customer service, and international business. These topics will create a solid foundation for the marketing courses and topics that will follow, including:

• Marketing theory and case-based problem solving;
• Marketing communications, which will include advertising and promotion;
• Account management;
• Sales and service.

In addition to theory led by experienced faculty members, the Business – Marketing program will help you explore the various areas of marketing through case studies, projects, computer simulations, and technologies.

Program Structure

The Business – Marketing program is designed to be completed in 2 years over the course of 4 semesters. This online program offers flexibility for students to learn at their own pace while still receiving a comprehensive education in marketing principles and practices.

Key features of the program structure include:

• Online delivery, allowing students to access materials and lectures from anywhere.
• Hands-on projects and case studies to apply theoretical knowledge in practical scenarios.
• Access to resources from the Canadian Marketing Association, enhancing learning opportunities.
• Recognition as an accelerated pathway toward the Chartered Marketer designation.

This program also emphasizes the importance of global citizenship, integrating discussions about current events and their impact on marketing strategies into the curriculum.

Featured Experiences

• Membership with the Canadian Marketing Association (CMA) for networking and professional development opportunities.
• Case studies and projects that simulate real-world marketing challenges.
• Access to exclusive events and member pricing through the CMA.
• Opportunities to participate in marketing competitions and workshops.
• Utilization of computer simulations and technologies to enhance learning.

Career Options

Graduates of the Business – Marketing program can pursue a variety of career paths in Canada, including:

• Marketing Assistant: Support marketing teams in executing campaigns and managing projects.
• Account Supervisor: Oversee client accounts and ensure satisfaction with marketing services.
• Sales and Service Representative: Engage with customers to promote products and services, addressing their needs.
• Merchandising Assistant: Assist in planning and executing merchandising strategies to enhance product visibility.
• Advertising Assistant: Help develop and implement advertising campaigns across various media platforms.

These roles provide a solid foundation for further advancement in the marketing field, allowing graduates to leverage their skills in diverse industries.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.