Bachelor Of Commerce (Honours) - Marketing (22281)

Program Overview

Humber’s Bachelor of Commerce – Marketing degree program provides students with a solid foundation in both general business principles and specialized marketing skills. The program begins with core business studies covering essential areas such as organizational behavior, law, economics, finance, and operations management. As students progress, they will engage in specialized marketing courses that focus on developing effective marketing strategies. This comprehensive curriculum is designed to equip students with the skills, knowledge, and experience necessary to excel in the competitive marketing landscape. By the time they graduate, students will have honed a variety of marketable skills, including the ability to create strategic marketing and branding plans, conduct product analyses, and utilize marketing analytics to understand consumer behavior.

Program Structure

The Bachelor of Commerce – Marketing program is structured over a period of 8 semesters. This program offers a blend of theoretical knowledge and practical experience, ensuring that students are well-prepared for the workforce. Key features of the program structure include:

• Core business courses in the initial semesters to build foundational knowledge.
• Specialization in marketing strategies in later semesters.
• Project-based experiential learning that allows students to work in real-world, team-based environments.
• Mandatory work-integrated learning component, requiring 14 weeks/420 hours of paid field experience between the sixth and seventh semesters.
• Optional co-operative education opportunities for students seeking additional hands-on experience.

This structure not only enhances learning but also provides students with valuable industry connections and practical skills that are highly sought after by employers.

Featured Experiences

The Bachelor of Commerce – Marketing program at Humber offers several unique experiences that enhance the learning journey:

• Field Experience: A mandatory 14-week paid field experience that allows students to apply their knowledge in a real-world setting.
• Co-operative Education: Optional co-op placements that provide paid work terms, allowing students to gain progressively complex experience in their field.
• Project-Based Learning: Students engage in hands-on projects that take ideas from conception to execution, fostering teamwork and practical skills.
• Capstone Project: In the final semester, students develop and present a strategic marketing plan for a Canadian enterprise, integrating their learning throughout the program.
• Joint Certificate in Marketing Analytics: Students have the opportunity to earn a certificate in marketing analytics through collaboration with the SAS Institute.

Career Options

Graduates of the Bachelor of Commerce – Marketing program can pursue a variety of career paths in Canada, including:

• Marketing Analyst: Analyze market trends and consumer behavior to help businesses make informed marketing decisions.
• Product Manager: Oversee the development and marketing of products, ensuring they meet consumer needs and business goals.
• Sales Manager: Lead sales teams, develop sales strategies, and drive revenue growth for organizations.
• Marketing Communications Manager: Create and implement marketing communication strategies to promote products and services.
• Brand Manager: Manage brand strategy and positioning, ensuring consistency across all marketing channels.

With the skills and experiences gained from this program, graduates are well-equipped to enter the dynamic field of marketing and contribute to the success of various organizations across multiple sectors.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.