Bachelor Of Commerce (Honours) - Marketing (22281)

Program Overview

Humber’s Bachelor of Commerce – Marketing degree program provides students with a solid foundation in general business principles while honing specialized marketing skills. The curriculum encompasses essential business studies, including organizational behavior, law, economics, finance, and operations management. Students will engage in specialized marketing courses that focus on developing effective marketing strategies, equipping them with the necessary skills and knowledge to excel in the competitive job market. The program emphasizes experiential learning, allowing students to tackle real-world challenges and develop a diverse skill set, such as creating strategic marketing plans and utilizing marketing analytics to understand consumer behavior. By graduation, students will be well-prepared to make a significant impact in the marketing field.

Program Structure

The Bachelor of Commerce – Marketing program is structured over a period of 8 semesters. This comprehensive program is designed to provide students with both theoretical knowledge and practical experience. Key features of the program structure include:

• Completion of a mandatory 14 weeks/420 hours of paid field experience between the sixth and seventh semesters, providing valuable hands-on experience.
• Online options available for flexibility in learning.
• Project-based experiential learning that allows students to work in teams and apply their knowledge to real-world scenarios.
• Optional co-operative education opportunities that enable students to gain progressively complex work experience in their field.

This program is designed to adapt to the evolving needs of the marketing industry, ensuring that students are equipped with the latest skills and knowledge to thrive in their careers.

Featured Experiences

The Bachelor of Commerce – Marketing program offers a variety of unique experiences that enhance learning and prepare students for their future careers:

• Field Experience: A mandatory paid field experience that allows students to apply their learning in a real-world setting.
• Co-operative Education: Optional co-op placements that provide students with paid work terms, allowing them to gain practical experience while studying.
• Capstone Project: In the final semester, students develop and present a strategic marketing plan for a Canadian enterprise, integrating their learning throughout the program.
• Joint Certificate in Marketing Analytics: Students have the opportunity to earn a certificate in marketing analytics through collaboration with the SAS Institute.
• Networking Opportunities: Access to events and resources through the Canadian Marketing Association, enhancing professional connections.

Career Options

Graduates of the Bachelor of Commerce – Marketing program can pursue a variety of career paths in Canada, including:

• Marketing Analyst: Analyze market trends and consumer behavior to inform marketing strategies and decisions.
• Product Manager: Oversee the development and marketing of products, ensuring they meet consumer needs and business goals.
• Sales Manager: Lead sales teams, develop sales strategies, and drive revenue growth for organizations.
• Communications Manager: Manage internal and external communications, ensuring consistent messaging and brand representation.
• Digital Marketing Specialist: Focus on online marketing strategies, including social media, SEO, and digital advertising to enhance brand visibility.

With the skills and knowledge gained from this program, graduates are well-prepared to enter the dynamic field of marketing and contribute to the success of various organizations across multiple sectors.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.