Bachelor Of Commerce (Honours) - Digital Business Management (DB411)

Program Overview

Humber’s Bachelor of Commerce – Digital Business Management program is a comprehensive business degree that emphasizes the integration of Information Technology within business contexts. This program is designed to equip students with essential business knowledge while also focusing on advanced digital business management and marketing tools. By the time you graduate, you will have developed a robust set of digital business skills, including:

• Analyzing financial issues impacting pricing, costs, and profits.
• Designing and developing websites to enhance online business presence.
• Creating digital business sales and marketing plans.
• Utilizing project management and change management tools.
• Streamlining business operations through digital tools.

This program prepares you to thrive in a competitive business environment, ensuring you are well-versed in both traditional business principles and modern technological applications.

Program Structure

The Bachelor of Commerce – Digital Business Management program spans 8 semesters, providing a well-rounded education in business and technology. The program structure includes:

• Foundation courses in business studies during the first two years, covering areas such as organizational behavior, law, economics, finance, and marketing.
• Specialization courses focusing on digital business management in the latter half of the program.
• Opportunities for hands-on experience through collaborative projects with industry partners and participation in various industry events.
• An optional co-operative education component, allowing students to gain practical experience through paid work terms.

Students also have the flexibility to choose between online and in-person learning options, making it easier to tailor their education to fit their lifestyle and preferences.

Featured Experiences

The Bachelor of Commerce – Digital Business Management program offers a variety of unique experiences designed to enhance learning and professional development:

• Field Experience: A mandatory 14-week paid field experience in the summer between the sixth and seventh semesters, providing real-world exposure.
• Work-Integrated Learning (WIL): Opportunities to apply classroom knowledge in practical settings through partnerships with industry.
• Digital Business Student Association: A student-run organization that promotes extracurricular learning experiences.
• Collaborative Projects: Engage in multidisciplinary teams on projects with industry partners and alumni.
• Industry Events: Attend workshops, seminars, and competitions to network and learn from professionals.

Career Options

Graduates of the Bachelor of Commerce – Digital Business Management program have a wide array of career opportunities in Canada, including:

• Communications and Digital Marketing Specialist: Develop and implement marketing strategies to enhance online presence.
• Content Manager: Oversee content creation and management for digital platforms.
• Digital Manager: Lead digital initiatives and strategies within organizations.
• Internet Marketer: Focus on online marketing strategies to drive sales and engagement.
• Market Analyst: Analyze market trends and consumer behavior to inform business decisions.
• Operations Manager: Manage daily operations and improve efficiency within organizations.
• Web Developer: Design and maintain websites to ensure optimal user experience.

This degree not only prepares you for immediate employment but also lays the groundwork for future managerial roles or entrepreneurial ventures, allowing you to make a significant impact in the digital business landscape.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.