Program overview
Admission Requirements
Intakes

Last updated on 2025-05-27

Program overview

Program Overview

Start your business career in the automotive industry with the Honours Bachelor of Business Administration (Automotive Management) program at Georgian College. This unique degree combines a degree-level business education with experiential knowledge focused on the automotive sector. With a strong emphasis on practical learning, students will engage in a variety of activities that prepare them for the evolving landscape of the automotive industry. The program boasts an impressive over 90% job placement rate, ensuring that graduates are well-equipped to enter the workforce.

Program Structure

The Honours Bachelor of Business Administration (Automotive Management) program is designed to be completed in 4 years of full-time study. The program is delivered in person, allowing students to engage directly with faculty and peers. Key features of the program structure include:

  • 12 months of paid co-op work experience, providing valuable industry exposure.
  • Experiential learning opportunities through participation in major automotive-focused events.
  • Work-integrated learning that connects theoretical knowledge with practical application.
  • Collaboration with industry stakeholders to enhance communication and leadership skills.

This comprehensive approach ensures that students not only gain academic knowledge but also develop the skills necessary for success in the automotive business environment.

Featured Experiences

The Honours Bachelor of Business Administration (Automotive Management) program offers several unique experiences that enhance learning and professional development:

  • Co-op Work Terms: Students complete a series of co-op work terms that provide hands-on experience in the automotive industry.
  • Automotive Exposition Participation: Students engage in a major automotive-focused exposition, working collaboratively with industry partners.
  • Networking Opportunities: Attend automotive industry conferences and events to build professional connections.
  • Guest Speakers: Learn from industry-leading professionals who share insights and experiences.
  • Experiential Learning: Participate in the Georgian College Auto Show, gaining practical experience with major manufacturers.

Career Options

Graduates of the Honours Bachelor of Business Administration (Automotive Management) program have a wide range of career opportunities in the automotive sector, which is a significant part of Canada's economy. Here are some potential job roles:

  • Automotive Sales Manager: Oversee sales operations at dealerships, manage sales teams, and develop strategies to increase sales.
  • Marketing Specialist: Create and implement marketing campaigns for automotive products and services, focusing on customer engagement.
  • Service Manager: Manage service departments in automotive dealerships, ensuring customer satisfaction and efficient operations.
  • Aftermarket Sales Representative: Work with aftermarket products, building relationships with clients and driving sales in the aftermarket sector.
  • Digital Marketing Coordinator: Develop and manage online marketing strategies for automotive businesses, utilizing social media and digital platforms.

These roles require strong critical thinking, problem-solving, and customer service skills, making graduates well-prepared for the challenges of the automotive industry.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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