Program overview
Admission Requirements
Intakes

Last updated on 2026-03-05

Program overview

Program overview

Start your business career in the automotive industry with the Honours Bachelor of Business Administration (Automotive Management) program. This unique degree combines a degree-level business education with experiential knowledge focused on the automotive sector. With a strong emphasis on critical thinking and problem-solving, students will be well-prepared to navigate the evolving landscape of the automotive industry. The program boasts an impressive over 90% job placement rate, ensuring that graduates are equipped for success in their careers.

Program structure

The Honours Bachelor of Business Administration (Automotive Management) program is designed to be completed in 4 years of full-time study. The program includes:

  • 12 months of paid co-op work experience, allowing students to gain practical skills in a real-world setting.
  • Experiential learning opportunities through participation in major automotive-focused events.
  • A combination of lectures, discussions, case studies, and special projects in collaboration with industry stakeholders.

This structure not only enhances theoretical knowledge but also fosters valuable business relationships between students and industry partners, preparing them for a successful career in the automotive field.

Featured Experiences

The program offers a variety of unique experiences that enhance learning and professional development:

  • Co-op Work Terms: Students complete a series of co-operative education work terms to gain hands-on experience in the automotive industry.
  • Automotive Exposition Participation: Students engage in a major automotive-focused exposition, developing communication and leadership skills.
  • Networking Opportunities: Attend automotive industry conferences, networking events, and class trips to connect with industry leaders.
  • Experiential Learning: The Georgian College Auto Show provides students with practical experience and exposure to major manufacturers.

Career Options

Graduates of the Honours Bachelor of Business Administration (Automotive Management) program can pursue a variety of career paths in the automotive industry, including:

  • Automotive Sales Manager: Oversee sales operations at dealerships, manage sales teams, and develop strategies to increase sales.
  • Service Manager: Manage service departments in automotive dealerships, ensuring customer satisfaction and efficient operations.
  • Marketing Specialist: Develop and implement marketing strategies for automotive products and services, focusing on customer engagement.
  • Financial Services Manager: Work with customers to provide financing options for vehicle purchases, ensuring compliance with regulations.
  • Aftermarket Manager: Oversee aftermarket sales and services, including parts and accessories, to enhance customer experience.

These roles require strong critical thinking, problem-solving, and customer service skills, making graduates highly sought after in the automotive sector.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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